Dolly Parton Brings Her Brand Partners Together for Curated Shopping Experience During ACM Week

Dolly Parton announces an exclusive, limited-run pop-up store, Dolly! All Access, during ACM Awards Week (May 9-14, 2023) at The Star in Frisco, Texas. For the first time, Dolly is bringing her brand partners together for a custom, curated shopping experience. Dolly joins Garth Brooks as they host the 58th Academy of Country Music Awards streaming around the world LIVE on Prime Video May 11th at 7pm CT from The Ford Center in Frisco, TX.

Dolly! All Access will feature the following partners & products:

  • Dolly Parton Rockstar album pre-order opportunity featuring red carpet step & repeat entry, never-before-seen photos from the Rockstar album photoshoot, exclusive merchandise, and custom display items from the shoot
  • Dolly Parton Behind The Seams: My Life In Rhinestones (Ten Speed Press/Penguin Random House) book pre-order opportunity, photo experience & costume exhibit
  • Dolly: Scent From Above, Dolly: Smoky Mountain and Dolly’s Front Porch Collection portfolio of fragrances by Scent Beauty, with debut of new commercial running in-store and fragrance testing opportunities
  • Doggy Parton dog clothes, toys & accessories by SportPet and Dolly Parton’s Billy The Kid Makes It Big (Penguin Random House) children’s book
  • American Greetings Dolly Parton SmashUp virtual card experience & free limited-window subscription
  • Duncan Hines spotlights its Dolly Parton Baking Collection of cakes, cornbread, muffins & brownies
  • A live DJ spinning all-Dolly, all-the-time courtesy of Vinyl Me, Please as their first-ever artist specific album of the month program Vinyl Me, Parton launches with subscription opportunities
  • Dolly Parton Funko Pop! Rocks dolls
  • Celebrate With Dolly, by Creative Converting, premieres their line of Dolly-inspired and Dolly-branded eco-friendly disposable party supplies
  • Dolly Parton classic merchandise

Visit the Dolly! All Access Pop-up Store

The address for Dolly! All Access is 3620 The Star Boulevard, Suite 1205, Frisco, Texas 75034. The operating dates and hours are as follows:

Tuesday, May 9: 3PM-10PM CT
Wednesday, May 10: 3PM-10PM CT
Thursday, May 11: 3PM-10PM CT
Friday, May 12: 12PM-8PM CT
Saturday, May 13: 12PM-8PM CT
Sunday, May 14: 12PM-6PM CT

Dolly Parton merchandise will also be available during ACM Awards Week on Tuesday, May 9th, and Wednesday, May 10th via a merchandise trailer on The Star complex and on Thursday, May 11th inside The Ford Center during the 58th Academy of Country Music Awards.

Watch Dolly host the 57th Academy of Country Music Awards, streaming live without commercial interruption on March 7 at 8 PM EST.

Prime Video, the Academy of Country Music and MRC announced today that Dolly Parton will host the 57th Academy of Country Music Awards, streaming live without commercial interruption on Prime Video Monday, March 7, at 8 PM EST from Allegiant Stadium in Las Vegas. Dolly will be joined by two additional co-hosts, to be announced at a later date.

The show celebrates country music’s biggest stars and emerging talent and promises to be a nonstop party, bringing legendary artists together with today’s favorites for exciting and unexpected collaborations, surprising moments and world television-premiere performances. Tickets are currently on sale at Ticketmaster.

“I am so excited to be hosting the ACM Awards on March 7 from Vegas," Dolly said. "Watch for us because we’re going to have some fun.”

Dolly’s hosting appearance comes right on the heels of the release of her new album “Run, Rose, Run” on March 4. The album accompanies the March 7 release of her original novel of the same title, written with renowned author James Patterson.

Dolly Parton to Host 57th Academy of Country Music Awards

An Iconic Host for a Landmark Show

“We are honored to welcome Dolly Parton back to be the centerpiece of this landmark 57th Academy of Country Music Awards show at Allegiant Stadium. Dolly is the most iconic and multi-talented artist of all-time, and we are proud that she is a friend and supporter of the Academy, a previous host and a 13-time Academy of Country Music Award recipient,” said Damon Whiteside, CEO of the Academy of Country Music. Whiteside continued,

“There is no one better than Dolly to represent the ACM Awards brand and country music on a global scale as we move to streaming and show the world that ‘this is how we country’ by delivering one of the most exhilarating and innovative shows in our history to audiences worldwide.”

“Dolly Parton’s status as a beloved and inspirational icon is a testament to her ongoing impact as an artist, philanthropist and human being,” said Jennifer Salke, head of Amazon Studios. “As we bring the Academy of Country Music Awards to our Prime Video customers worldwide for the first time, we are thrilled to showcase the power of Amazon in creating these impactful global entertainment moments with an icon like Dolly as host, as well as exciting performances and collaborations in what is sure to be the most fan-centric event of the year.”

The 57th Academy of Country Music Awards

Nominations for the 57th Academy of Country Music Awards will be announced the second week of February. Streaming live on Prime Video in the U.S., Canada, Australia, New Zealand, and the UK, the Academy of Country Music Awards will make history as the first major awards show to livestream exclusively. First held in 1966, the Academy of Country Music Awards has honored and showcased the biggest names and emerging talent in the industry and is the longest-running country music awards show in history.

The 57th Academy of Country Music Awards is produced by MRC Live & Alternative. R.A. Clark is executive producer of the 57th Academy of Country Music Awards. Damon Whiteside is executive producer for the Academy of Country Music. For more information, log onto or

Katy Perry presented Dolly Parton with the Tex Ritter Award during the 51ST ACADEMY OF COUNTRY MUSIC AWARDS®. The duo also performed a medley which included Dolly’s hits “Coat Of Many Colors,” "9 To 5" and “Jolene.”

Featured photo courtesy of Curtis Hilbun

During the 51ST ACADEMY OF COUNTRY MUSIC AWARDS®, pop superstar Katy Perry presented Dolly Parton with the Tex Ritter Award for her hit NBC movie, “Dolly Parton’s Coat Of Many Colors.”

Being presented with this award was such a special honor for Dolly because the movie was so near and dear to her. In her acceptance speech, Dolly said,

"I knew Tex Ritter. I loved him, so that makes this award twice as special to me."

An avid fan of Dolly’s, Katy recently took to social media expressing her excitement about the upcoming performance saying,

“I shall remember though that I am but one sequin on this living legend’s costume!”

The highly anticipated performance was incredible and will definitely be one that will go down in the history books!

All photos courtesy of Curtis Hilbun

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Did you know?
Katy Perry asked Dolly to perform with her during Super Bowl 2015, but it didn’t happen due to scheduling conflicts.



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