My Life

American Greetings Unveil First Dolly Parton SmashUps Ecard Collection 

Published May 19, 2020 / Last Updated May 19, 2020

Team Dolly

Team Dolly is a collaboration of writers, editors, and publishers assembled by Dolly Parton Productions. Each member is dedicated to accurately publishing the latest news and historical archives of the living legend that is Dolly Rebecca Parton.

Managing Editor - Jacob Timmons
Senior Editor - Amanda Webb
Creative Director - Sarah Chapman

Dolly Parton and American Greetings collaborate on custom versions of “Birthday Time” for the card maker’s SmashUps Ecard Collection

In a timely and one-of-a-kind collaboration, American Greetings and global superstar Dolly Parton share their exceptional gifts of spreading joy and bringing magic to the world. The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalize the SmashUp, it is easier than ever to bless loved ones with a little bit of music. Watch a sample.

“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”

Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.

“We’re so excited to share the “Birthday Time” SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday”, said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”

Stay tuned for more information about Dolly Parton greeting cards coming to Walmart later this Summer.

SmashUps Available

Team DollyAmerican Greetings Unveil First Dolly Parton SmashUps Ecard Collection 

American Greetings Announces Multi-Year Partnership With Dolly Parton

Published January 17, 2020 / Last Updated January 17, 2020

Team Dolly

Team Dolly is a collaboration of writers, editors, and publishers assembled by Dolly Parton Productions. Each member is dedicated to accurately publishing the latest news and historical archives of the living legend that is Dolly Rebecca Parton.

Managing Editor - Jacob Timmons
Senior Editor - Amanda Webb
Creative Director - Sarah Chapman

Dolly Parton teams up with American Greetings to create products incorporating her music and spirit.

Today, American Greetings announces a multi-year partnership with Dolly Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways. Additionally, cards featuring her now-classic “Dolly-isms” will roll out in the coming months. Dolly Parton’s birthday is this weekend and the team at American Greetings will be giving fans across the world birthday surprises for years to come. The inaugural Parton product offering, a birthday audio & video “SmashUp” e-card, will take inspiration from Parton’s hit song “9 to 5”.

“I am so thrilled to begin this relationship with the folks at American Greetings,” says Parton. “When presented with this opportunity I knew it was perfect for me. I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special. I know first-hand how a few words in a card can change someone’s day for the better. I am looking forward to working with the Creative group at American Greetings to develop cards that do just that!”

This is Dolly’s first line of greeting cards. The digital products will be available worldwide and the physical products will initially be available in eCommerce channels.

“We are so excited to announce this relationship with Dolly because we make products that are expressions of happiness, laughter, and love, all of which are qualities that she personifies with her infectious, joyful personality,” says Rob Matousek, GM – Direct to Consumer Business at American Greetings. “We believe everyone should feel as special as they are, especially on their birthday. Creating these products with Dolly helps us inspire people to share some happiness with friends and family on their special day.”

Additional announcements are forthcoming as to specific product lines. Fans can register for product alerts at americangreetings.com/dolly.

Team DollyAmerican Greetings Announces Multi-Year Partnership With Dolly Parton