Dolly Parton and American Greetings announce their latest collaboration, A Holly Dolly Christmas Collection, just in time for the holidays. Spurred by the success of Dolly's initial Everyday Card collection and her SmashUp "Birthday Time" e-card, these holiday cards in collaboration with the global superstar will bring more joy, hope, love and laughter to families around the world. Dolly said,
"Knowing that I can be a small part of making someone's day a little brighter is such a great feeling, and this holiday season, especially, it helps to know someone you love is thinking about you."
Earlier this year American Greetings announced a multi-year partnership with Dolly that includes digital and physical products integrating the legendary singer-songwriter's music in unique ways. "Birthday Time," Parton's SmashUp initial digital ecard offering, has been sent more than 500,000 times since its launch six months ago.
"Dolly's message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line," says Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. Rob went on to say,
"As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly's curated collection of holiday cards and a musical e-card featuring her rendition of 'Holly Jolly Christmas' are the perfect pairing for the season."
Discover Dolly Parton's American Greetings holiday collection and Dolly's everyday cards. Dolly Parton SmashUps are available on AmericanGreetings.com, BlueMountain.com and on the SmashUps apps available for iPhone and Android.
American Greetings and global superstar Dolly Parton have partnered to spread joy and bring magic to the world through the launch of an exclusive multi-year license for greeting cards.
"Cards are still a great way to connect because they're more personal," said Parton. "These days everything is all social media — but don't you just love going to the mailbox, getting a card that has your name on it, opening it up and it says something special? It touches your heart, and hopefully my cards will always touch your heart."
Available now and exclusively at Walmart and walmart.com, the Dolly Parton Greeting Card Collection includes 20 cards designed specifically to capture the unique warmth and personality of Parton, epitomized by the tagline "Cards with heart, humor and hope."
"With the huge healthcare, economic and other stresses of 2020, the timing is right for Dolly's thoughtfulness, love and kindness," said Jess Matisz, Executive Director, Shopper Marketing at American Greetings. "That's why we're so excited to announce the launch of our new collection of Dolly Parton Greeting Cards."
The collection is a part of American Greetings' multi-year partnership with Parton, which includes digital and physical products that integrate the legendary singer-songwriter's music in unique ways, one of which is a "SmashUp," personalized video greeting.
"As anticipated, since launching in May, the Dolly Parton SmashUp has been the most sent ecard on both sites where it's offered," said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. "We expect a similar response to the fantastic Dolly Parton greeting cards now available at Walmart."
Learn more about the Dolly Parton Greeting Cards Collection
In a timely and one-of-a-kind collaboration, American Greetings and global superstar Dolly Parton share their exceptional gifts of spreading joy and bringing magic to the world. The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalize the SmashUp, it is easier than ever to bless loved ones with a little bit of music. Watch a sample.
“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”
Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.
“We’re so excited to share the “Birthday Time” SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday”, said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”
Stay tuned for more information about Dolly Parton greeting cards coming to Walmart later this Summer.
Today, American Greetings announces a multi-year partnership with Dolly Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways. Additionally, cards featuring her now-classic “Dolly-isms” will roll out in the coming months. Dolly Parton’s birthday is this weekend and the team at American Greetings will be giving fans across the world birthday surprises for years to come. The inaugural Parton product offering, a birthday audio & video “SmashUp” e-card, will take inspiration from Parton’s hit song “9 to 5”.
“I am so thrilled to begin this relationship with the folks at American Greetings,” says Parton. “When presented with this opportunity I knew it was perfect for me. I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special. I know first-hand how a few words in a card can change someone’s day for the better. I am looking forward to working with the Creative group at American Greetings to develop cards that do just that!”
This is Dolly’s first line of greeting cards. The digital products will be available worldwide and the physical products will initially be available in eCommerce channels.
“We are so excited to announce this relationship with Dolly because we make products that are expressions of happiness, laughter, and love, all of which are qualities that she personifies with her infectious, joyful personality,” says Rob Matousek, GM – Direct to Consumer Business at American Greetings. “We believe everyone should feel as special as they are, especially on their birthday. Creating these products with Dolly helps us inspire people to share some happiness with friends and family on their special day.”
Additional announcements are forthcoming as to specific product lines. Fans can register for product alerts at americangreetings.com/dolly.
