Dolly Parton announces details of her exclusive pop-up experience, Dolly! All Access, spotlighted during CMA Fest (June 6-9) at Fan Fair X inside the Music City Center in Nashville. Following a successful pop-up experience last year in Frisco, TX during the ACM Awards, Dolly is expanding the footprint for her biggest curated shopping experience yet. A portion of proceeds from sales during the four-day event will benefit the CMA Foundation, which ensures students across the country have access to participate in music education. Dolly will kick off CMA Music Fest on Thursday, June 6th at 10:45am CT with a special conversation from Fan Fair X which will be live streamed on the CMA Connect app, across the CMA Fest website, CMA Facebook page, Dolly’s Facebook page, and via TalkShopLive.
Dolly! All Access will feature the following partners & products:
- Dolly Parton’s music will be front & center with limited-edition vinyl of the GOLD certified Rockstar album, vinyl & CD offerings, as well as other select Dolly albums.
- Dolly Parton & sister Rachel Parton George’s much-anticipated cookbook—Good Lookin’ Cookin’—will be available for pre-order. Rachel and the book’s editor Maurice Miner will host daily cooking demonstrations featuring recipes included in the project daily at 12 Noon CT. Rachel will conduct a meet & greet following the cooking demonstration daily.
- Dolly Parton’s additional books will be featured including Behind The Seams: My Life In Rhinestones alongside a photo experience & costume exhibit. Songteller: My Life In Lyrics, Run, Rose, Run, Billy The Kid Makes It Big, Coat Of Many Colors, and pre-order opportunities for Billy The Kid Comes Home For Christmas.
- Dolly: Scent From Above, Dolly: Smoky Mountain and Dolly’s Front Porch Collection portfolio of fragrances by Scent Beauty, with fragrance testing opportunities.
- Doggy Parton, toys & accessories, plus meet & greet opportunities with Dolly’s favorite dog Billy The Kid on Thursday and Saturday at 2pm CT.
- American Greetings Dolly Parton SmashUp virtual card experience & free limited-window subscription.
- Dolly’s Baking Collection is on display including cakes, cornbread, biscuits, muffins, brownies & frostings in partnership with ConAgra. While supplies last, all customers spending $200 or more will receive a limited-edition Dolly: Bake Like A Rockstar kit.
- Dolly Parton Funko Pop! Rocks collectibles.
- Celebrate With Dolly, Dolly’s eco-friendly line of disposable party supplies, by Creative Converting.
- Get a jump start on the New Year with a preview of Dolly’s 2025 collection of calendars, courtesy of Andrews McMeel.
- Brand new array of Dolly cast iron items by Lodge Cast Iron.
- Dollywood will preview its recently announced Dolly Parton Experience.
- Dolly Parton’s Imagination Library will feature the Dolly Kid Zone where fans of all ages can leave a note for Dolly.
- Dolly Parton classic merchandise, The Ultimate Dolly Parton Plaque Wall & more photo ops.
Visit the Dolly! All Access Pop-Up Store
The operating dates and hours are as follows:
- Thursday, June 6: 9:30am-5pm
- Friday, June 7: 9:30am-5pm
- Saturday, June 8: 9:30am-5pm
- Sunday, June 9: 9:30am-4pm
There are many ways to engage with Dolly! All Access now through CMA Fest. CMA will be soliciting fan questions for Dolly’s Thursday conversation now through May 31st. Submit your question via this link. Additionally, for those who have not yet secured tickets to CMA Fest, Dolly! All Access and CMA are giving one lucky winner and their guest four-night stadium passes to CMA Fest, which includes access to Fan Fair X to experience Dolly’s special appearance and pop-up experience. Fan Fair X entry is on a first come, first served basis. Click this link to enter by Saturday, June 1st 11pm CT. Further, for those with tickets to Fan Fair X across the four days of CMA Fest, Dolly! All Access will be giving fans the chance to win Grand Prizes via QR codes featured within the pop-up experience.
Dolly Parton Brings Her Brand Partners Together for Curated Shopping Experience During ACM Week
Dolly Parton announces an exclusive, limited-run pop-up store, Dolly! All Access, during ACM Awards Week (May 9-14, 2023) at The Star in Frisco, Texas. For the first time, Dolly is bringing her brand partners together for a custom, curated shopping experience. Dolly joins Garth Brooks as they host the 58th Academy of Country Music Awards streaming around the world LIVE on Prime Video May 11th at 7pm CT from The Ford Center in Frisco, TX.
Dolly! All Access will feature the following partners & products:
- Dolly Parton Rockstar album pre-order opportunity featuring red carpet step & repeat entry, never-before-seen photos from the Rockstar album photoshoot, exclusive merchandise, and custom display items from the shoot
- Dolly Parton Behind The Seams: My Life In Rhinestones (Ten Speed Press/Penguin Random House) book pre-order opportunity, photo experience & costume exhibit
- Dolly: Scent From Above, Dolly: Smoky Mountain and Dolly’s Front Porch Collection portfolio of fragrances by Scent Beauty, with debut of new commercial running in-store and fragrance testing opportunities
- Doggy Parton dog clothes, toys & accessories by SportPet and Dolly Parton’s Billy The Kid Makes It Big (Penguin Random House) children’s book
- American Greetings Dolly Parton SmashUp virtual card experience & free limited-window subscription
- Duncan Hines spotlights its Dolly Parton Baking Collection of cakes, cornbread, muffins & brownies
- A live DJ spinning all-Dolly, all-the-time courtesy of Vinyl Me, Please as their first-ever artist specific album of the month program Vinyl Me, Parton launches with subscription opportunities
- Dolly Parton Funko Pop! Rocks dolls
- Celebrate With Dolly, by Creative Converting, premieres their line of Dolly-inspired and Dolly-branded eco-friendly disposable party supplies
- Dolly Parton classic merchandise
Visit the Dolly! All Access Pop-up Store
The address for Dolly! All Access is 3620 The Star Boulevard, Suite 1205, Frisco, Texas 75034. The operating dates and hours are as follows:
Tuesday, May 9: 3PM-10PM CT
Wednesday, May 10: 3PM-10PM CT
Thursday, May 11: 3PM-10PM CT
Friday, May 12: 12PM-8PM CT
Saturday, May 13: 12PM-8PM CT
Sunday, May 14: 12PM-6PM CT
Dolly Parton merchandise will also be available during ACM Awards Week on Tuesday, May 9th, and Wednesday, May 10th via a merchandise trailer on The Star complex and on Thursday, May 11th inside The Ford Center during the 58th Academy of Country Music Awards.
