American Greetings and Walmart launch the Dolly Parton Greeting Cards Collection

American Greetings and global superstar Dolly Parton have partnered to spread joy and bring magic to the world through the launch of an exclusive multi-year license for greeting cards.

"Cards are still a great way to connect because they're more personal," said Parton. "These days everything is all social media — but don't you just love going to the mailbox, getting a card that has your name on it, opening it up and it says something special? It touches your heart, and hopefully my cards will always touch your heart."

Available now and exclusively at Walmart and walmart.com, the Dolly Parton Greeting Card Collection includes 20 cards designed specifically to capture the unique warmth and personality of Parton, epitomized by the tagline "Cards with heart, humor and hope."

"With the huge healthcare, economic and other stresses of 2020, the timing is right for Dolly's thoughtfulness, love and kindness," said Jess Matisz, Executive Director, Shopper Marketing at American Greetings. "That's why we're so excited to announce the launch of our new collection of Dolly Parton Greeting Cards."

The collection is a part of American Greetings' multi-year partnership with Parton, which includes digital and physical products that integrate the legendary singer-songwriter's music in unique ways, one of which is a "SmashUp," personalized video greeting.

Watch a sample.

"As anticipated, since launching in May, the Dolly Parton SmashUp has been the most sent ecard on both sites where it's offered," said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings.  "We expect a similar response to the fantastic Dolly Parton greeting cards now available at Walmart."

Learn more about the Dolly Parton Greeting Cards Collection

The first-ever virtual GLAAD Media Awards will include Dolly Parton along with Lil Nas X, Gabrielle Union, Dwyane Wade and many more.

GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, announced a virtual ceremony for the 31st Annual GLAAD Media Awards on Thursday, July 30. The virtual ceremony will replace the original ceremonies planned for earlier this year. The event will stream on GLAAD’s Facebook and YouTube on July 30 at 8 pm ET and will air on Logo on August 3 at 8 pm ET.

Comedians Fortune Feimster and Gina Yashere will host the virtual ceremony on July 30, which will feature Dolly Parton among a host of other special appearances including Grammy-nominated duo Chloe x Halle. Other special guests include Cara Delevingne (Suicide Squad, Valerian and the City of a Thousand Planets), Kaitlyn Dever (Booksmart), WWE superstar Sonya Deville, Beanie Feldstein (Booksmart), Jonica T. Gibbs (Twenties), Dan Levy (Schitt’s Creek), Lil Nas X, Rachel Maddow (The Rachel Maddow Show), Ryan O’Connell (Special). Also set to appear are Peppermint (RuPaul’s Drag Race, Head Over Heels), the cast and producers of Pose, trans model and advocate Geena Rocero, Angelica Ross (Pose, American Horror Story), comedian Benito Skinner, Brian Michael Smith (9-1-1: Lone Star, The L Word: Generation Q), Dwyane Wade & Gabrielle Union, Lena Waithe (Master of None, Queen & Slim, Twenties), Olivia Wilde (Booksmart, House), and Raquel Willis (Writer, Activist, Director of Communications - Ms. Foundation) will appear during the virtual event.

“Among this year’s nominees are a wide range of stories and narratives about LGBTQ people of different races, ethnicities, genders, religions, and other identities that demonstrate the power of inclusion and diversity in fostering positive cultural change,” said GLAAD President & CEO Sarah Kate Ellis. “As this year’s Media Awards go virtual, we hope to send a powerful message to LGBTQ people that in the midst of this culturally and politically divisive time, our visibility and voices have never been more important.”

31st Annual GLAAD Media Awards

The 31st Annual GLAAD Media Awards honor media for fair, accurate, and inclusive representations of LGBTQ people and issues. Since its inception in 1990, the GLAAD Media Awards have grown to be the most visible annual LGBTQ awards show in the world, sending powerful messages of acceptance to audiences globally. The 31st Annual GLAAD Media Awards are presented by Delta Air Lines, Gilead, P&G, and Wells Fargo. For more information, visit glaad.org/mediaawards.

Dolly Parton becomes the first female country artist to have featured playlists on Peloton, the leading interactive fitness platform.

Global superstar Dolly Parton will "Shine From 9to5" and become the first female Country music artist featured in Peloton’s 2020 ARTIST SERIES this week with four playlists intended to inspire and encourage the millions of Peloton Members working out from the comfort of their own homes. Peloton, the worldwide leader in connected home fitness, will feature a series of Dolly-centric virtual classes taught by Robin Arzon (Cycling), Kristin McGhee (Yoga) and Selena Samuela (Strength and Tread).

See Full Peloton Schedule

A preview of the career-spanning class playlists can be found online for Cycle, Tread, Yoga and Strength.

Guests can enjoy a colorful kaleidoscope of more than half-a-million flowers at Dollywood’s Flower & Food Festival

Dollywood’s inaugural Flower & Food Festival presented by Covenant Health blooms to life with a vibrant new event that adds another touch of dazzling color to the natural beauty that already surrounds the award-winning theme park.

Originally scheduled for mid-spring, the breathtaking festival now begins when Dollywood reopens to season passholders on June 15. During this spectacular event, guests can explore larger-than-life plant sculptures adorned in half-a-million colorful flower blooms. These colossal displays reach heights up to 14 feet and create breathtaking displays celebrating the spirit of the Smoky Mountains. Floral carpet beds envelope walkways, embellish buildings and fill flowerbeds throughout the park.

Nightly Fireworks

Throughout the festival, the park stays open until 9:30 p.m. every night to allow families more time to make memories together. Additionally, each evening concludes with a fireworks show to put an exclamation point on the day.

“I know everyone is tired after being cooped up inside for the last few months, but I think all of us probably appreciate our family and friends even more right now,” Dolly Parton said. “I’m glad we’re able to start welcoming folks back to Dollywood with a brand new festival to help them make fresh memories together. Things may look a little different, but when they see all those beautiful flowers in bloom, I think it will help them take a bit of a break from everything that’s been going on.

“When we had the idea for this festival, I definitely gave them some input because you know how much I love flowers,” she added with a laugh, “but I was just delighted when my creative team told me their idea for the biggest flower display would be my mama sewing the Coat of Many Colors. I was so surprised, and I know she would be so proud they represented her in this way.”

Dollywood’s Flower & Food Festival brings Dolly’s dreams to life with floral displays blooming in a kaleidoscope of colors. In partnership with internationally-acclaimed Mosaicultures flower sculpting team, a multitude of flowers come to life throughout Dollywood as Smoky Mountain turtles, raccoons, frogs and black bears. Dolly’s rich influence through song comes alive thanks to tributes of “I Will Always Love You” with a floral heart umbrella, as well as “Coat of Many Colors” with the marvelous scenic sculpture of her mother Avie Lee sewing the priceless garment.

Take Great Photos

The festival takes its blooms and brilliance throughout Dollywood, starting with photo opportunities as soon as guests step foot through the turnstiles. Once in the park, guests quickly find themselves under an Umbrella Sky, an awe-inspiring sight which features more than 600 umbrellas dancing above their heads.

Special “Instagram-able” photo locations allow families to capture special memories that will live on long after the festival flowers bloom.

Savory Flavors

The colorful splendor created by an artful array of flowers and plants is accented by delicious dishes of mouth-watering festival flavors. Dollywood’s team of culinary experts dug deep into the traditions of Southern and Smoky Mountain cuisine to create garden-fresh items sure to delight.

Items on the menu include grilled citrus shrimp over delta peas and rice, gyros, Greek orzo pasta, grilled chili lime skirt steak, chicken stir fry, zucchini fritters, lobster rolls, charcuterie in a cone, and pork sliders with pineapple chutney.

Dessert highlights include chocolate-dipped macaroons, toasted coconut cupcakes, blueberry tarts, and chocolate ganache brownies. Guests looking for a way to cool off have a number of refreshing beverages to enjoy during the festival. The selection includes strawberry guava, blueberry lavender lemonade, blood orange lemonade, and watermelon lime fresca.

Reopening Hours & Guidelines

After much careful preparation, Dollywood Theme Park and Dollywood’s Splash Country Water Park open June 15 and 16 for season pass guests only. Both parks open to the general public on June 17.

Social distancing guidelines will limit the capacity of the parks on a daily basis. As a result, season passholders will be required to reserve the date and time they wish to visit, and general admission guests will purchase a date-based ticket to ensure all have a safer, socially-distanced experience. Reservations can be made at Dollywood.com/reservations and on the Dollywood mobile app where a how-to video will demonstrate the process. Guests should book their reservations early to ensure the date of their choice.

Additional information and a video detailing the safety and operational changes at the park are available for review at Dollywood.com/playsafe and on the mobile app.

Dollywood announces reopening dates for both parks and Dollywood’s DreamMore Resort and Spa

After much careful preparation, Dollywood Parks and Resorts start reopening beginning with Dollywood’s DreamMore Resort and Spa on June 10. Dollywood Theme Park and Dollywood’s Splash Country Water Park open June 15 and 16 for season pass guests only. Both parks open to the general public on June 17.

“We are excited to get open and to welcome families back to the Great Smoky Mountains. Brighter Days are here!” Dolly Parton said. “We have been blessed to work with some incredible experts at Covenant Health and with the State of Tennessee as we have navigated this extraordinary situation. Their advice and teamwork have provided untold help to make sure we are doing the right thing.”

All operations will adhere to the Tennessee Pledge and state operational restrictions.

“As Dolly said, we are now ready to reopen and get back to the business of ‘Making Memories Worth Repeating’ for our loyal and passionate guests to both our parks and resort,” Craig Ross, Dollywood President said. “The team has faced this challenge head on and they have made numerous operational changes we believe will help with the safety of our guests and hosts as we continue to deal with the coronavirus. Safety is—and always will be—one of our highest priorities.”

Social distancing guidelines will limit the capacity of the parks on a daily basis. As a result, season passholders will be required to reserve the date and time they wish to visit and general admission guests will purchase a date-based ticket to ensure all have a safer, socially-distanced experience. Reservations can be made at Dollywood.com/reservations and on the Dollywood mobile app where a how-to video will demonstrate the process.

Additionally, prior to entering the facilities, hosts and visitors must have a touchless temperature screening and wear a mask. Children under three are not required to wear a mask at any time. Guests will not be required to wear a mask while eating. Masks are not required on all waterpark attractions at Dollywood’s Splash Country or on select coasters and water attractions at Dollywood due to the dynamics of the attractions. Additional information about masks and a video detailing the safety and operational changes at the park are available for review at Dollywood.com/playsafe and on the mobile app.

Dollywood will continue monitoring any changes in the CDC or state guidelines as operations begin and will make the appropriate adjustments to the guest experience.

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