This Spring, Good American and Dolly Parton debut the third season of Dolly’s Joleans, a modern take on the pieces that shaped her iconic style.
Drawing from Dolly’s personal archives, the collection reimagines embroidered denim, bandana‑inspired prints, and iconic silhouettes with updated fits and thoughtful details. It's classic Americana, with Dolly’s signature twist.
For Dolly, the collection is rooted in storytelling through style.
"I’ve always believed clothes can hold memories," says Dolly. "Denim’s been with me through every chapter of my life. It’s comfortable, it’s confident, and it never goes out of style. With this new Dolly’s Joleans collection, we took a little bit of my past and gave it new life for today. When someone puts these on, I want them to feel bold, beautiful, and completely themselves."
This Spring ‘26 campaign reflects that spirit of reflection and reinvention. Shot against minimal, character-driven sets, including a warm, wood-paneled backdrop, the imagery keeps the focus where it belongs: on Dolly. Styled in distinct looks that move from staple denim shirts and bootcut Joleans to statement embroidered flares, the campaign captures the duality at the heart of the collection: intimate yet iconic, nostalgic yet forward-looking.
"With every season, our collaboration with Dolly has evolved while staying grounded in authentic western details and Dolly’s loved aesthetic ," says Emma Grede, Co-Founder and CEO of Good American. "This third collection reflects what makes Dolly an icon: confidence, individuality, and a fearless approach to personal style. We’ve translated those qualities into Spring ‘26 pieces that feel fresh and modern, with a touch of Southern charm."
This season also reinforces denim as a time capsule, an enduring symbol of Americana that transcends trends and generations. Whether through elevated everyday pieces or high-impact statement styles, Dolly’s Joleans continues to celebrate denim as both a fashion foundation and a form of self-expression.
Dolly’s Joleans Spring ’26 by Dolly Parton and Good American, a collaboration facilitated by IMG Licensing, will be available beginning Thursday, April 2, online at goodamerican.com (Global) and in Good American stores (Century City, Topanga, Atlanta, Las Vegas, Newport Beach), with exclusive availability at retail partners Macy’s & Dillards (US) and Selfridges (UK). Prices range from $79–$228, with inclusive sizing from 00–30, XS–5X.
This Fall, Good American introduces the highly-anticipated second drop of Dolly’s Joleans, the limited-edition collaboration with Dolly Parton. Blending Dolly’s signature country glam with the ease of a fall wardrobe, this new chapter brings statement energy to everyday dressing, anchored in classic all-American denim and elevated with stand-out diamond and crystal embellishments, unique stitching details, and more. Designed with confidence at the core, these are pieces that turn heads while staying effortlessly wearable.
"Clothes can tell a story, and Dolly’s Joleans is another chapter in mine," said Dolly. "Good American helped me take the rhinestones, denim, and flair I’ve loved for years and give them a fresh twist. Together, we wanted to capture the spirit of dressing up, having fun, and feeling fabulous."
The 24-piece collection highlights crystal-studded statement pieces, brings back the best-selling Dolly’s Joleans flare in a new wash, and introduces a straight-cut update to the signature denim. With bold new belt accessories, sharp tailored separates and even more, the assortment channels Dolly’s iconic spirit into every part of the fall wardrobe.
"The success of our first drop with Dolly proved what can happen when there’s real alignment in values and vision," says Emma Grede. "With this second collection, we’re building on that momentum, bringing together Good American’s expertise in denim and ready to wear with Dolly’s signature style to create pieces that feel modern, on-trend, and undeniably authentic."
The campaign, shot by Emily Lipson and featuring supermodels Jordan Daniels and Stella Lucia, channels the unapologetic energy of the collection, inviting wearers to embrace their own style.
Dolly’s Joleans by Dolly Parton and Good American, a collaboration facilitated by IMG Licensing, is available now online at goodamerican.com (Global) and in Good American stores (Century City, Topanga, Atlanta, Las Vegas, Newport Beach), with exclusive availability at retail partners Macy’s (US) and Selfridges (UK). Prices range from $79–$228, with inclusive sizing from 00–30, XS–5X.
