Officials with Dollywood Parks & Resorts announced today that the company will cover 100% of tuition, fees and books for any employee who chooses to pursue further education.
The significant investment in employee education will be made possible by Herschend’s GROW U., a new program piloted by Herschend Enterprises, Dolly Parton’s operating partner in Dollywood. The program makes it exponentially easier for employees, known at Dollywood as hosts, to pursue their personal and professional dreams through education. The program officially launches February 24 for all seasonal, part-time and full-time employees at Dollywood Parks & Resorts. Hosts can enroll in the program on their first day of employment. Eugene Naughton, President of The Dollywood Company, said,
“Our goal at Dollywood Parks and Resorts is to provide the best possible experience for both our guests and our hosts. We know when our hosts are happy and feel cared for that they are going to pass that along to our guests. The creation of the program allows another avenue for us to care for our hosts.
“One of The Dollywood Foundation’s key tenets is to ‘learn more,’” Naughton continued. “This program is created with that very tenet in mind. We want our hosts to develop themselves through advanced learning to fulfill the foundation’s other tenets: care more, dream more and be more. When our hosts strive to grow themselves, it makes our business and our community a truly better place. We care about our hosts’ development and we want their future to grow because of love—not loans.”
Herschend’s GROW U. offers eligible seasonal, part-time and full-time hosts more than 100 fully-funded (100% free) diploma, degree and certificate programs across 30 learning partners, including programs in high-demand fields, such as business administration and leadership, culinary, finance, technology and marketing. The company will also provide partial funding, up to $5,250 per year, for 150 additional programs in fields including hospitality, engineering, human resources and art design.
“Herschend’s GROW U. is not only a significant and transformational investment in our employee’s growth, but also our love culture in action,” said Andrew Wexler, CEO of Herschend Enterprises. “Herschend is rooted in love – it’s evident at every Herschend property, every day – in the way we treat and support each other, how we Create Memories Worth Repeating for guests, and most importantly, how we care for our employees.”
Guild Education, the nation’s leading education and upskilling platform, powers the program. Guild was selected because of their strong reputation for connecting employers and high-value learning providers to create opportunities for America’s workforce. Dollywood Parks & Resorts hosts will have access to Guild’s proprietary Learning Marketplace to select from more than 30 learning providers and utilize resources like professional coaches to support their educational journey.
For anyone looking to take advantage of the opportunity, as well as the other unparalleled benefits Herschend and The Dollywood Company provides, positions are available at each of the company’s properties and are posted at Dollywoodjobs.com. Upcoming hiring events are slated for Seymour Heights Christian Church (Saturday, February 19) and Sevier County High School (Saturday, February 26). Both hiring events take place from 9 a.m. – 3 p.m. Most event attendees are hired on the spot, with a position for the 2022 season at either Dollywood, Dollywood’s Splash Country or Dollywood’s DreamMore Resort and Spa.
Dollywood Parks & Resorts hosts receive a variety of unique benefits, including access to the Dollywood Family Healthcare Center, along with complimentary Dollywood and Dollywood’s Splash Country admission for family and friends. Hosts are provided free meals for every working shift and also take part in Dollywood’s Park Perks program, which provides free or reduced admission to a large number of regional attractions, theaters and experiences. A comprehensive benefits package, including medical, dental and vision, is available for qualified full-time employees.
Dollywood also pays a portion of childcare costs for hosts whose children are cared for at a WeeCare-affiliated provider. Additionally, numerous development opportunities are available to help employees develop leadership skills, including an apprenticeship program in conjunction with Walters State Community College.
For more information about working at Dollywood Parks & Resorts, please visit dollywoodjobs.com.
After being named the number one Amusement Park Hotel in the country by USA Today readers in the publication’s 10Best Readers’ Choice awards in July, Dollywood’s DreamMore Resort and Spa continues to rack up accolades this summer. The resort has now earned a runner-up finish for the 10Best Readers’ Choice Award for Best Family Resort in the United States.
DreamMore ranked second only to the Woodloch Resort in Hawley, Pennsylvania. While other theme park resorts were included among the 20 properties on which readers could vote, Dollywood’s DreamMore Resort was the only theme park resort that finished in the Top 10.
Dollywood’s DreamMore Resort and Spa, which celebrated its sixth anniversary on July 27, has quickly become a sought-after resort destination, prompting The Dollywood Company to announce a 10-year, $500 million investment strategy that includes additional resort properties. The first resort planned as part of the strategy is Dollywood’s HeartSong Lodge & Resort, which is slated to open in 2023.
“Our guests tell us all the time that they consider Dollywood’s DreamMore Resort and Spa a world-class resort,” said Brian Angello, Director of Hospitality Marketing for Dollywood Resorts. “Awards like these continue to reinforce what we are hearing from guests, and we’re honored they hold us in that regard. We work hard to ensure they enjoy their time spent with us and that they treasure the memories they make here. With Dollywood’s HeartSong Lodge & Resort opening in a couple of years, we are poised to continue making Dollywood and the Great Smoky Mountains one of the nation’s premier family vacation destinations.”
Nestled in the Smoky Mountains and next door to Dollywood theme park and Dollywood’s Splash Country water park, Dollywood’s DreamMore Resort and Spa provides guests with a full-service, comfortable, home-away-from-home experience that only Dolly Parton could create. Inspired by Parton’s childhood in Locust Ridge, Tennessee, a love for music and storytelling and a desire to create a place for families to grow and play, Dollywood’s DreamMore Resort and Spa brings Dolly’s vision for a premiere family destination to life.
For more information about Dollywood’s DreamMore Resort and Spa, as well as special offers available at the Smoky Mountain resort destination, visit Dollywood.com/resort.
In early July, Dollywood’s DreamMore Resort and Spa was named the #1 Amusement Park Hotel in the country by USA Today readers in the publication’s 10Best Readers’ Choice awards. Dollywood’s family-favorite resort now has the opportunity to go two-for-two, as it has been nominated for the 10Best Readers’ Choice Awards for Best Family Resort.
Dollywood’s DreamMore Resort and Spa, which celebrates its sixth anniversary later this month, has quickly become a sought-after resort destination, prompting The Dollywood Company to announce a 10-year, $500 million investment strategy that includes additional resort properties. The first resort planned as part of the strategy is Dollywood’s HeartSong Lodge & Resort, which is slated to open in 2023.
Voting is now open and runs through Monday, Aug. 16 at 11:59 a.m. A page with a link to the voting page can be found at dollywood.com/vote. Anyone is eligible to vote and may do so once per day, per device. Nominees for all categories are chosen by a panel of relevant experts, which includes a combination of editors from USA Today, editors from 10Best.com, relevant expert contributors and more.
Nestled in the Smoky Mountains, next door to Dollywood theme park and Dollywood’s Splash Country water park, Dollywood’s DreamMore Resort and Spa provides guests with a full-service, comfortable, home-away-from-home experience that only Dolly Parton could create. Inspired by Dolly’s childhood in Locust Ridge, Tennessee, a love for music and storytelling and a desire to create a place for families to grow and play, Dollywood’s DreamMore Resort and Spa brings Dolly’s vision for a premier family destination to life.
Dollywood’s DreamMore Resort and Spa has several unique areas and experiences for families to spend quality time together. Families gather to play checkers by the fireplace in one of the resort’s grand living rooms, enjoy a glass of sweet tea in a rocking chair on one of the many porches or swap stories on one of the beautiful garden benches. The resort’s lavish 20-acre property includes premier amenities and perks to help guests create their own special moments and memories.
Full-service dining, indoor and outdoor pool complexes, and exclusive park privileges—like complimentary transportation to Dollywood theme park and complimentary TimeSaver passes for Dollywood rides and shows—make the property a must-visit experience. Additionally, there are a variety of on-site activities at the resort for families. Through fun-filled activities, including arts and crafts, storytelling and summertime pool parties, Camp DW is designed to inspire children’s imaginations. At night, families gather around the fireplace for a bedtime story with a book selected from Dolly Parton’s Imagination Library. Guests can even roast complimentary marshmallows to make s’mores each night around the fire pit.
During its history, DreamMore Resort has earned several awards, including being named the #1 Amusement Park Hotel in 2018 by USA Today, one of Southern Living’s “Best Places to Stay in the South” and one of Travel + Leisure’s “25 Resorts in the US that are Perfect for Families.”
A panel of experts and USA Today 10Best editors selected Dollywood Parks & Resort properties and attractions in six categories for award competitions that took place in June. Results included:
Best Amusement Park Hotel - Dollywood’s DreamMore Resort and Spa (#1)
Best Amusement Park Restaurant - Aunt Granny’s Restaurant (#1)
Best Amusement Park Entertainment - Dreamland Drive-In (#3)
Best Amusement Park - Dollywood (#5)
Best Outdoor Water Park - Dollywood’s Splash Country (#5)
Best Amusement Park Roller Coaster - Lightning Rod (#5)
Best Amusement Park Hotel - Dollywood Cabins (#7)
For more information about Dollywood’s 2021 season, operating calendars and more, please visit Dollywood.com or download the Dollywood App.
After having just finished a decade of unparalleled growth, The Dollywood Company embarks on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties. One of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort.
The new HeartSong Lodge, located adjacent to the much-heralded Dollywood’s DreamMore Resort and Spa, serves as the next element in the company’s thriving lodging business. Set to open in 2023, the new property ushers in another period of tremendous growth for the company and for the entire Smoky Mountains region. Earlier this year, Tripadvisor named Gatlinburg as the number one trending destination in the United States, with Pigeon Forge ranking fourth on the same list. Last year, Dollywood was “traveler-ranked” number six on Tripadvisor’s Travelers’ Choice Top 25 United States Theme Parks list and number eight on the Top 25 Worldwide Theme Parks list based on guest reviews.
The new investment plan provides Dollywood’s Dreamer-in-Chief plenty of opportunities to do what she does best for many years to come.
Dolly Parton explained, “I’m always dreaming and coming up with new ideas and things I want our guests to experience. We wanted to talk about this last year, but with everything going on, we knew we needed to pause because it just wasn’t the right time to do it. Things are looking brighter and with the popularity of the Smokies soaring, there are more people than ever wanting to visit our area."
“I’m so proud of this place that we’ve been able to build here in the Smokies,” Dolly continued. “I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here and I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains. We celebrated our 35th season last year, so I think it is fair to say we’ve been able to do that.
"I’m so happy with what we are doing to make sure our guests have a great season this year, and being able to announce the new HeartSong Lodge & Resort is just one more way we’re going to be able to help families reconnect, explore and discover together. I truly believe the natural beauty of the Smokies and the warmth of this special place will inspire every guest to nurture the ‘heartsong’ within them.”
Tucked away in a beautiful cove in the rolling foothills of the Great Smoky Mountains, Dollywood’s HeartSong Lodge & Resort is a well-appointed, reimagined property that features a variety of accommodations and amenities. Our ‘reimagined lodge’ is designed to bring that intangible feeling to life, honor everything that makes the Smokies special, and invite you to experience the wonders of finding your own heartsong.
Welcoming the outdoors in with high ceilings, exposed beams and natural layered textures, Dollywood’s newest resort offers lodging options for multi-generational families and couples. Spacious family suites and bunk rooms feature lovely touches that are inspired by the beauty of the Smokies, inviting guests of all ages to gather for meaningful connections.
For one-of-a-kind getaways, the five-story resort also features themed suites and loft rooms tucked into the dormers. Many of the resort’s spacious rooms include balconies, which provide a “place among the leaves” for families to escape everyday stresses while reconnecting.
This reimagined Smoky Mountain lodge features four-story, lantern-inspired windows in the resort’s welcoming atrium, epic indoor and outdoor pools that provide guests a refreshing escape in all seasons, and a picture-perfect outdoor cove with family gathering spaces, communal firepit and screened-in porch. With 26,000 sq. ft. of flexible indoor and outdoor meeting space, the property can accommodate gatherings for several hundred guests. From the two-story HeartSong Event Center to spacious outdoor meeting spaces and event lawn, the resort offers numerous options to provide a unique and inspiring setting for groups.
“From the time we announced Dollywood’s DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation’s leading family vacation destinations,” said Eugene Naughton, President of The Dollywood Company. “We’ve been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we’re going to be able to put wings on even more of her dreams."
“With the success we’ve experienced at DreamMore Resort, we feel this is the perfect time to expand our portfolio of resorts,” Naughton continued. “Despite the challenges of the pandemic, we had a relatively strong 2020 and we currently are outpacing our original expectations for 2021, so we are confident in the potential we see in the continued growth of the Smokies. We’ve earned a number of awards and accolades the last few years, and with this addition and the epic plans we have in the works, Dollywood and the Smoky Mountains will continue to be mentioned among the best places in the country for family travel.”
With more than three million visitors annually at Dollywood theme park and Dollywood’s Splash Country water park, the Pigeon Forge parks comprise Tennessee’s most-visited ticketed attraction.
Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan. Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country. In 2019, the park opened the $37 million Wildwood Grove.
“As a member of our community for the past 35 years, Dollywood theme park has been a significant part of the growth Pigeon Forge has experienced as a family vacation destination through the years,” Pigeon Forge City Manager Earlene Teaster said. “Dolly and her team have contributed greatly to our community, and our city is proud to work alongside them as The Dollywood Company continues to make Pigeon Forge a wonderful place to visit, to live and to work.”
Dollywood celebrates a year full of exceptional experiences, with each season unlike the next. It’s the perfect year for a season pass, as guests will want to return throughout the year to enjoy it all. The park currently celebrates the joy of spring in the Smokies with the final weekend of the Flower & Food Festival presented by Covenant Health (through June 7). Many great festivals are still planned this year, including Summer Celebration (June 25-July 31), which includes a new evening drone show and dance party every night. Thousands of pumpkins glow to life as part of the Harvest Festival presented by Humana (Sept. 24- Oct. 30), and Smoky Mountain Christmas presented by Humana (Nov. 6- Jan. 2, 2022) celebrates the spirit of the season with millions of beautiful lights, award-winning shows, and festive culinary creations.
For more information about Dollywood, please visit Dollywood.com or download the Dollywood App.
January 17-18, 2020, join some of the country’s most talented storytellers and songwriters for an unforgettable weekend of music and storytelling at Dollywood’s DreamMore Resort and Spa. The fourth annual Lyrics & Lore, an event hosted by the Dollywood Entertainment team, The International Storytelling Center and Bandtwango, brings the beauty and inspiration of songs and stories to the Great Smoky Mountains and celebrates their rich traditions in the Appalachian region.
Workshops and other activities give event guests the opportunity to learn from internationally-recognized storytellers and hit songwriters as they share their stories and offer guidance. Additionally, everyone can sit back and enjoy as these artists perform some of their chart-topping songs or favorite stories. Interested guests do not have to stay at Dollywood’s DreamMore Resort and Spa to attend Lyrics & Lore.
Event headliners Beth Nielson Chapman and Deana Carter bring excitement and inspiration to this year’s event. Chapman has made her mark in the music world by writing award-winning hits for a variety of artists including Elton John, Bette Midler, Faith Hill, and Martina McBride. Chapman’s music has made its way to the big and small screens with tracks in projects including “ER,” “Dawson’s Creek,” “The Rookie,” and “The Prince of Egypt.” Chapman is also a member of the Songwriters Hall of Fame. Guests can enjoy Chapman’s headline performance on Friday, Jan. 17.
Country songwriter, recording artist and producer Deana Carter is known for her 1996 multi-platinum international debut album “Did I Shave My Legs For This,” which included her wildly popular single “Strawberry Wine.” More recently, she co-wrote Kenny Chesney’s Grammy-nominated single, “You and Tequila.” Carter also co-wrote and produced an album for recording artist Audra Mae while putting the finishing touches on her own latest album, “A Southern Way of Life.” Carter will give a special performance on Saturday, Jan. 18. Guests can attend both Chapman’s and Carter’s performances at no cost.
The event kicks off Friday morning with a performance by International Storyteller Geraldine Buckley. The award-winning storyteller has been telling stories for more than 30 years across multiple countries. Buckley is known for sharing personal anecdotes that showcase her charming wit, warmth, and humor.
Friday continues with songwriting workshops featuring discussion and instruction from Dave Berg, Tim James, and Chapman. Dave Berg is a country music songwriter whose list of credits includes the Top 10 hits "Stupid Boy" by Keith Urban and "Don't Make Me" by Blake Shelton. James is an accomplished country music songwriter with hits including Trace Adkins’ Grammy-nominated song “All I Ask For Anymore” and Lee Brice’s radio favorite, “Love Like Crazy.”
Saturday’s workshops showcase the talents of storyteller Andy Irwin and songwriter Guthrie Trapp, as well as more from Berg. Trapp is one of Nashville’s preeminent guitar talents and currently, is finishing work on a follow-up to his successful solo album, “Pick Peace.” Irwin is a one-person showman and one of the most sought-after performing storytellers in the country. He is known for his whimsical voice, hilarious heart-filled stories, and incredible whistling.
A full schedule and registration details for Lyrics & Lore is available at Dollywood.com. Please note that some of the music concerts are separately ticketed events.
To stay at Dollywood’s DreamMore Resort and Spa for the event, visit Dollywood.com or call (800) DOLLYWOOD.
