Following the continued success of her multiyear partnership with Duncan Hines, Dolly Parton has entered into an unprecedented, exclusive agreement with Duncan Hines’ parent company, Conagra Brands, one of North America's leading branded food companies, to develop a line of retail food items. The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.
“I loved co-creating my Duncan Hines line with Conagra and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” said Dolly. “We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”
The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items.
“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food,” said Tom McGough, Chief Operating Officer at Conagra Brands.
“We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world,” added Lucy Brady, President of Grocery & Snacks at Conagra Brands.
“With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”
Visit bakingwithdolly.com to learn more about the current and future line-up of Dolly Parton food products.
Duncan Hines’ Dolly Parton’s newest baking mixes and frostings are flowing through to stores nationwide now on a rolling launch, but the brand is giving consumers a chance to try some of the new items and get exclusive, limited-edition Dolly keepsakes with the new Dolly Parton Bake Like a Rockstar Baking Collection, available online only while supplies last.
The kit includes:
Dolly Parton’s Bake Like a Rockstar Baking Collection can be purchased for $40.00 (plus shipping and handling). Early access to the kit will be unlocked on Jan. 24 at 11:00 AM ET, with the full sale going live later that day at 3:00 PM ET. The new Dolly Baking Collection is available while supplies last at bakingwithdolly.com.
Following the success of its 2022 launch of Dolly Parton’s cake mixes and frostings, Duncan Hines, a brand of Conagra Brands, Inc., is launching four more baking mixes as part of the brand’s multi-year partnership with Dolly. The new products include a cornbread mix, biscuit mix and two brownie mixes inspired by some of Dolly’s favorite family recipes.
@dollyparton I’m so excited to launch my new @Duncan Hines ♬ original sound - Dolly Parton
“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” Dolly said. “I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”
Beginning in early 2023, the new Duncan Hines Dolly Parton’s baking mixes can be found in the baking section of grocery stores and mass retailers, with a suggested retail price of $3.49 for the brownies and $3.29 for the biscuits and cornbread.
The new products will hit store shelves nationwide starting this January, but early access to all new baking mixes will be made available as part of Duncan Hines’ limited-edition Dolly Parton’s Baking Collection, beginning February 8 on shop.duncanhines.com, while supplies last. Members of the online Duncan Hines Baking community will also have a chance for early presale access beginning on February 1st . Individuals can join the Duncan Hines Baking community at duncanhines.com.
In addition to the mixes, the kit also includes a Dolly-inspired collectible tea towel, spatula and recipe cards, available exclusively in the kit. Dolly Parton’s Baking Collection can be purchased while supplies last for $40.00 (plus shipping and handling). The kit includes:
“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” said Audrey Ingersoll, Vice President of Sweet Treats at Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”
Visit duncanhines.com to learn more about the full line-up of Dolly Parton baking mixes and frostings, which also includes Dolly Parton’s Southern Style Coconut Flavored Cake Mix, Banana Flavored Cake Mix, Creamy Buttercream Frosting and Creamy Chocolate Buttercream Frosting. To stay up-to-date on the latest news from Duncan Hines, follow along on TikTok, Instagram, Facebook and ReadySetEat.com.
Dolly Parton is partnering with Duncan Hines on a new line of Southern-inspired desserts, including cake mixes and frostings inspired by some of Dolly’s favorite family recipes.
“I have always loved to cook and, growing up in the South, I especially love that authentic Mom and Pop kind of cooking,” Dolly said. “I am excited to launch my own line of cake mixes and frostings with Duncan Hines, bringing that sweet, Southern-style baking experience I enjoy to others.”
To introduce the partnership, Duncan Hines is offering the limited-edition Dolly Parton’s Baking Collection on www.shop.duncanhines.com on January 26, while supplies last. The special collection gives Dolly fans an opportunity to be the first to try her new line of cake mixes and frostings, which won’t hit store shelves nationwide until Spring 2022. Dolly Parton’s Baking Collection can be purchased for $40.00 (plus shipping and handling). The kit includes:
Beginning in March, the Duncan Hines Dolly Parton’s line of cakes mixes and frostings can be found in the baking section of grocery stores and mass retailers. The cake mixes have a suggested retail price (SRP) of $2.19; the frostings have an SRP of $2.09.
Visit www.duncanhines.com to learn more about the Dolly Parton line of cake mixes and frostings and what the brand will bake up next with Dolly, as well as the full line of Duncan Hines baking mixes and frostings.