Flagship Cornersville Location Opens to the Public June 24, With Festivities Running Through July 3

The countdown is on. Dolly's Tennessean Travel Stop has announced full details for its Grand Opening Week celebration, welcoming guests from June 24 through July 3, just in time for one of the biggest travel weeks of the year.

Located at Exit 22 off I-65 in Cornersville, TN, approximately one hour south of Nashville and one hour northwest of Huntsville, Dolly's Tennessean Travel Stop will open its doors to the public on Wednesday, June 24, at 2:30 PM, with a week of food, live music, giveaways, and Tennessee hospitality designed for everyone passing through, or stopping in for the first time.

Grand Opening — Wednesday, June 24

From 2:30 PM – 8:00 PM, guests are invited to celebrate with:

  • Food sampling from DLY BBQ, including new and returning favorites from the restaurant
  • Samples of Cup of Ambition, Dolly’s new coffee brand, launched in partnership with Community Coffee, available throughout the afternoon
  • Live music on the main stage featuring Alison Nichols, Taylor Ocano, Lovella, and local acoustic duo Songbird 
  • Giveaways throughout the afternoon celebrating Grand Opening, while supplies last

RSVP for the Grand Opening event here to stay in the loop with updates and reminders.

Grand Opening Week — June 25 Through July 2

The fun doesn't stop on opening day. Every day through July 2, Dolly's Tennessean Travel Stop will be serving up live music on the main stage, giveaways, and surprises we’ll be rolling out all week long.

Follow along on social media for the latest details as they’re announced.

Thursday, June 25: Introducing Dollyoke - Grab the mic for a special night of Dolly's hits, country favorites, and songs of the road

Friday, June 26: Live music from TNT Acoustic (5pm-8pm) and Mike Ponder Band on the Upstairs Patio (9pm-12am)

Saturday, June 27: Live music from Brad & Eric (5pm-8pm) and Southern Harmony on the Upstairs Patio (9pm-12am)

Sunday, June 28: Live music from Audrey See (2pm-5pm) and Scotty Freel (5pm-8pm)

Monday, June 29: Live music from Dalton Lee (2pm-5pm) and Tim Cannon (5pm-8pm)

Tuesday, June 30: Live music from The Berrys (2pm-5pm) and Alison Nichols (5pm-8pm)

Wednesday, July 1: Live music from Thomas Heath (2pm-5pm) and Taylor Ocano (5pm-8pm) 

Thursday, July 2: Live music from Taylor Teasley (2pm-5pm) and Rebecca Lee Daniels (5pm-8pm)

Grand Finale — Friday, July 3

Dolly's Tennessean Travel Stop will close out Grand Opening Week with a full-scale community celebration on Friday, July 3 starting at 5 pm, and is a Cornersville tradition. The evening will feature live music from Escape Band, a cornhole competition, bounce houses, raffle prizes, food truck, ice cream, and a fireworks display bringing together locals and travelers alike for a send-off into the 4th of July holiday. Come early. Stay late. The fireworks start when the sun goes down.

Dolly Parton will not be in attendance for Grand Opening events. 

Plan Your Stop

Dolly's Tennessean Travel Stop is located at 3686 Pulaski Hwy, Cornersville, TN 37047, at Exit 22 off I-65 — approximately one hour south of Nashville and one hour northwest of Huntsville.

For the latest on Grand Opening Week programming, visit www.dollystravelstops.com.

Calling All Local Musicians

Live music is at the heart of Dolly's Tennessean Travel Stop, and the stage belongs to Tennessee talent. Local musicians and bands interested in being considered for booking throughout the year are encouraged to submit their information here.

Dolly's Tennessean Travel Stop Grand Opening Week

The First Pour of Dolly’s Cup of Ambition Will Be Served at Dolly’s Tennessean Travel Stop Opening June 24, 2026

Full Portfolio of Coffee to Launch to Consumers Later This Year

Inspired by Dolly Parton’s beloved anthem "9 to 5", the global superstar launches a new signature coffee brand, Cup of Ambition, in partnership with Community Coffee. Launching with Light, Medium, and Dark roasts, Dolly worked with the Saurage family – Community Coffee’s founding family now in its sixth generation – to curate an initial range of offerings.

"I've spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee," says Dolly. "Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip."

Created to capture the warmth, energy, and Southern hospitality Dolly is known for, Cup of Ambition brings Dolly’s signature personality and charm together with Community Coffee’s rich tradition of premium coffee craftsmanship. Built on Community Coffee’s more than century-long legacy of coffee expertise, the partnership with Dolly came together over a shared love of family, community, and authentic connection.

"Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection. This partnership felt right from the very first conversation, and Cup of Ambition is something our family is truly proud and honored to put our name behind," says Donna Saurage, third generation owner of Community Coffee.

Available June 24 at Dolly's Tennessean Travel Stop and Coming Soon Nationwide

Dolly’s Cup of Ambition makes its public debut at Dolly’s Tennessean Travel Stop - the first of many highly anticipated travel centers, opening June 24, 2026, off Exit 22 on I-65 south of Nashville. Guests can be among the first to taste the new blends at the coffee shop and throughout the stop. And that’s just the beginning: later this year, Cup of Ambition will be available nationwide in ground and K-Cup® offerings, in partnership with Community Coffee. Sign up here to be first in line when it launches. 

Follow Dolly’s Cup Of Ambition on Instagram, Facebook, YouTube and TikTok.

Celebration Kicks Off July 4th Travel Week With Surprise & Delight Experiences

Travelers across Tennessee and beyond will soon have a new reason to look forward to their next stop on the open road. Dolly’s Tennessean Travel Stop is officially set to welcome guests on June 24, introducing a travel experience built around the idea that every stop on the highway should feel a little more like home. 

Created as a welcoming destination for all who travel the road, from professional drivers to families and everyday road-trippers, Dolly’s Tennessean Travel Stop is located at exit 22 off of I-65 in Cornersville, TN, approximately one hour south of Nashville and one hour northwest of Huntsville. It is built on the belief that every traveler deserves comfort, good food, and a genuine welcome. 

Guests can stop by to relax, shop custom merch, and eat, including standout barbecue offerings from DLY BBQ, a fresh cup of Dolly’s Cup of Ambition Coffee, and a full-service sit-down cafe & restaurant. Whether stopping in for fuel, a hot meal, or a moment to stretch and recharge, visitors will find a space designed with real care and Tennessee hospitality. 

Dolly's Tennesseean Travel Stop

Dolly’s Tennessean Travel Stop will also feature an original mural commissioned as a permanent love letter to Cornersville, Tennessee, making this flagship location one-of-a-kind. A tour bus inspired by the one Dolly has traveled in for years will also be on-site, providing a fun, photo-worthy way for guests to connect with her life on the highway. 

A true gathering place for both travelers and the local community, the travel stop is the first of many planned locations, born from the partnership between Dolly and her manager Danny Nozell, and Gregory H. Sachs, who has owned and operated the trusted Tennessean Travel Stop brand since 2017. Inspired by Dolly’s lifelong connection to the open road, from her childhood in the hills of East Tennessee to decades spent touring the world by bus, the venture reimagines what a roadside stop can be. 

The grand opening event will be a large-scale celebration, and all are welcome to attend and experience the travel stop firsthand. Additional details on grand opening festivities will be revealed in the coming weeks. For more information about Dolly’s Tennessean Travel Stop, please visit www.dollystravelstops.com. 

Calling All Local Musicians

Live music is at the heart of what we're building at Dolly's Tennessean Travel Stop, and we want to fill that stage with Tennessee talent. Local musicians and bands interested in being considered for booking at the flagship Cornersville location for Grand Opening Week and beyond are encouraged to submit their information here. 

For members of the media interested in attending the grand opening or exploring feature and coverage opportunities, please email media@resultsglobalagency.com.

Dolly Parton partners with Tennessean Travel Stop to rebrand its flagship Cornersville, TN location in Summer 2026—bringing fresh energy for families and truckers, new jobs for local communities, and bold expansion plans across Tennessee and beyond.

In a move set to redefine the travel center experience across the Southeast and beyond, Dolly Parton is proud to announce a strategic partnership with the team behind the Tennessean Travel Stop, to rebrand and revitalize its flagship Cornersville, Tennessee location under a new name by early Summer 2026: Dolly’s Tennessean Travel Stop.

"I have spent the bulk of my life on the road, and more specifically on a bus," says Dolly. "All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what traveler’s desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee."

The collaboration unites the trusted Tennessean Travel Stop brand—known for quality service and regional roots—with the cultural reach and unmistakable Tennessee spirit of Dolly Parton. The first rebranded location will serve as both a proof of concept and flagship for future sites planned under the Dolly’s Tennessean Travel Stops banner. Additional locations across Tennessee and beyond are set to be announced in 2026.

Dolly Parton partners with Tennessean Travel Stops: Gregory H. Sachs, Chairman/CEO Sachs Capital Group & Dolly’s Tennessean Travel Stops; Dolly Parton; Danny Nozell, Founder/CEO CTK Enterprises & Dolly’s Manager

Pictured above: Gregory H. Sachs, Chairman/CEO Sachs Capital Group & Dolly’s Tennessean Travel Stops; Dolly Parton; Danny Nozell, Founder/CEO CTK Enterprises & Dolly’s Manager

While the partners are keeping specific design details under wraps until the official unveiling, the venture is already moving through the necessary permitting and partnership phases, setting the stage for expansion across key travel corridors in the coming years.

"The Tennessean has long been a 'home away from home' for truck drivers, travelers, and locals alike. Our roots in this community run deep—we’ve created jobs, built connection, and welcomed generations of people through our doors," said Gregory H. Sachs, Chairman/CEO of the Tennessean Travel Stop and Sachs Capital Group. "This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee.

"Together with Dolly and her team, we’re reimagining what a travel stop can be—transforming it into a warm, inviting destination where everyone feels welcome to slow down, kick up their feet, and stay awhile."

The flagship location, which will remain open under renovation, will introduce an evolved travel experience that integrates modern amenities, curated dining, and authentic regional retail with the approachable comfort travelers expect from both brands.

"Dolly’s Tennessean Travel Stops will be more than a place to refuel — it’s about recharging the spirit," said Danny Nozell, CEO of CTK Enterprises and Dolly's long-time manager. "This project reflects Dolly’s love for her home state and her commitment to supporting local business, community, and the travelers who keep America moving."

The partnership also signals a strategic investment in regional development, combining hospitality, retail, and entertainment elements to strengthen Tennessee’s tourism and infrastructure landscape.

More Information

Further announcements regarding opening timelines, design partners, and expansion markets are expected in the coming months as plans progress. For more information visit www.dollystravelstops.com.

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