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American Greetings and Walmart launch the Dolly Parton Greeting Cards Collection
American Greetings and global superstar Dolly Parton have partnered to spread joy and bring magic to the world through the launch of an exclusive multi-year license for greeting cards.
“Cards are still a great way to connect because they’re more personal,” said Parton. “These days everything is all social media — but don’t you just love going to the mailbox, getting a card that has your name on it, opening it up and it says something special? It touches your heart, and hopefully my cards will always touch your heart.”
Available now and exclusively at Walmart and walmart.com, the Dolly Parton Greeting Card Collection includes 20 cards designed specifically to capture the unique warmth and personality of Parton, epitomized by the tagline “Cards with heart, humor and hope.”
“With the huge healthcare, economic and other stresses of 2020, the timing is right for Dolly’s thoughtfulness, love and kindness,” said Jess Matisz, Executive Director, Shopper Marketing at American Greetings. “That’s why we’re so excited to announce the launch of our new collection of Dolly Parton Greeting Cards.”
The collection is a part of American Greetings’ multi-year partnership with Parton, which includes digital and physical products that integrate the legendary singer-songwriter’s music in unique ways, one of which is a “SmashUp,” personalized video greeting.
“As anticipated, since launching in May, the Dolly Parton SmashUp has been the most sent ecard on both sites where it’s offered,” said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We expect a similar response to the fantastic Dolly Parton greeting cards now available at Walmart.”
Learn more about the Dolly Parton Greeting Cards Collection