Dolly re-recorded her iconic workplace anthem “9 to 5” with new lyrics. The new version “5 to 9,” celebrates the entrepreneurial spirit in an exciting Squarespace Super Bowl ad. It issues a rallying call to those dreaming of turning their after-hours passion project into their own business.
Set to the soundtrack of Dolly singing “5 to 9,” the campaign was directed by Academy Award winner Damien Chazelle and choreographed by Tony Award winner Justin Peck. The Squarespace Super Bowl ad highlights the unique side projects of office workers in a scene that transforms drab office cubicles into vibrant studio spaces, bringing all of their ideas to life.
In today’s passion economy, the way we work is changing and it’s more accessible to start a business and be your own boss. Squarespace worked with Dolly to rewrite the lyrics to her iconic song to celebrate this new era of work, and empower anyone with a dream to get started. Dolly’s own side hustle, a brand new namesake fragrance, will launch its website on Squarespace before the Super Bowl at DollyFragrance.com.
“I loved the idea of taking my song ‘9 to 5,’ and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it,” said Dolly Parton. “There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way.”
The spot will air live during the game on Sunday, February 7th. If you’re thinking about pursuing your side hustle, we hope this new anthem inspires you to make it real by launching a website on Squarespace.
Well, another year has rolled around and what a year it has been. Like everyone else, it is now my turn for a COVID covered birthday. So what do you do? What do you want? Should you even celebrate?
I am choosing the quiet path so I can stay close to the ones I love to count my blessings and think hard about what this new year will bring.
However, I do have a birthday wish that I want to share with you. My wish is that everyone does something a little different today. Let's call it a call for kindness. If you want to donate to your favorite cause, then donate. If you want to give an old friend a call during these lonely times, give them a call. If you can safely volunteer, then raise your hand to do so. If you decide that today is the day you get a dog, then run down to the shelter and find your new buddy. The choices are limitless.
I always encourage people to dream big but I also take great care to follow that up with the message to work hard. We can't just hope for a brighter day, we have to work for a brighter day. Love too often gets buried in a world of hurt and fear. We have to work to dig it out so we can share it with our family, our friends and our neighbors. So today, January 19th, let's get to unearthing love. Love is more contagious than a virus so let your best self shine in a glorious light and others will be inspired by you.
This is my birthday wish and may your birthday wishes also come true.
It’s Christmas and Dolly is sharing a few of her favorite childhood memories. She recalls the excitement in their home when it came time to get and decorate a tree. This tender memory comes to life within the lyrics of “Comin’ Home For Christmas.” The handmade ornaments and tinfoil star were some of the most treasured in those days, mainly because of the special care and love her mother put into the preparations. Dolly said,
“In those early days, we didn’t even have electricity so we didn’t have electric lights for it. Mama was always great with making things out of colored paper or different rags that she would tie. We could make bows out of colored rags...Mama always made everything special.”
Dolly shares this memory and more in her Christmas message. She also adds a last-minute holiday message for Jolene.
Dolly Parton and beauty industry supergroup Edge Beauty, Inc. have inked a long-term license agreement for the creation, development, and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG.
The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” said Dolly Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures,” noted Steve Mormoris, CEO of Edge Beauty, Inc. “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”
Gary Krakower, Vice President of Licensing at IMG – Dolly’s exclusive global licensing representative – added:
“Dolly has always been passionate about fragrances and creating her own signature scent, so it was top of our list and we are confident we have found the perfect partner in Edge Beauty. Unsurprisingly, since we started working with Dolly to create her first branded lifestyle products, the response from both fans and the industry has been huge, so watch this space as there’s a lot more to come!”
Additional details of the new fragrance line will be revealed soon. Visit Dolly Parton’s Friends & Fans to subscribe to all things Dolly!
Often in life, people face seemingly insurmountable challenges and for some their response to those challenges creates opportunities for greatness. In some cases, this transition can be immediate and in others, it can simmer for years.
In 1995, already an icon of American pop culture and an international success, Dolly Parton launched her Imagination Library. Today, it's a global book gifting organization that has gifted nearly 150 million free books to children around the world. On many occasions, Dolly has shared her inspiration for the program. She said,
"When I started the Imagination Library, it was to honor my Daddy. My Daddy was so smart but he felt crippled with the fact that he couldn't read and write."
True, the concept was born in the mid-1990s, but in Dolly's mind, the program actually sprang from a seed planted many, many years earlier. To fully understand the birth of the Imagination Library, we must first look at the life and childhood of Robert Lee Parton, Dolly's father.
Many today know Robert Lee as played by Ricky Schroder in the popular NBC movies Coat of Many Colors and Christmas of Many Colors: Circle of Love. The real Robert Lee was born in March of 1921. The son of Walter and Bessie Parton, Robert Lee grew up in what was then a typical way with farm work being a big part of his childhood. For Robert Lee, and many children raised by farmers and sharecroppers, circumstances required them to abandon school and labor to help feed their families. It wasn't seen so much as a choice but a duty.
Unfortunately, for Dolly's father, this way of life meant that he didn't get the chance to learn to read and write. Of course, he supplemented these skills by becoming a knowledgeable farmer, shrewd deal maker and skilled tradesman. He may have raised his family with humble means but he instilled a wealth of love and knowledge in each of his children. Still, he would carry the weight of illiteracy for much of his life. That is until Dolly made it her mission to set the wrong, right. Dolly said,
"When I got this idea to do the Imagination Library I wanted to get Daddy involved in it. I wanted him to help me with that so he could take the pride in that and so he did. He got to live long enough to hear the kids call me the Book Lady."
Dolly doesn't just credit her father's disadvantage with being the inspiration for her Imagination Library, she sees it as his divine calling. If life was determined to keep him from learning to read as a child, Dolly believes God was just as determined to create something amazing because of it. Dolly said,
"I kept telling him, everybody has a different purpose in life and if nothing else maybe this is why you couldn't read and write. Maybe God knew a long time ago that I was going to do something that would help millions of kids and people that couldn't read and write. So I tried to give him that pride."
In 2000, Robert Lee Parton departed this world knowing his daughter had made a difference in the lives and hearts of many children through the books gifted by her Imagination Library. At that time, the program was in the infant stages of a national replication effort that would expand its reach beyond Sevier County, Tennessee. Today, Dolly Parton's Imagination Library has gifted nearly 150 million books to children in five countries. In 2018, Dolly Parton, the daughter of Robert Lee Parton - a humble farmer who never had the chance to learn to read and write - dedicated the 100th million book, which she authored herself, to the Library of Congress in Washington, D.C. Indeed, an incredible way to honor her father.
The Imagination Library's full story will play out in a new documentary called The Library That Dolly Built, premiering exclusively on Facebook on December 9, 2020, at 7 PM Eastern.
