Both sides of the Atlantic are falling in love with Dolly Wines as bottles are flying off shelves and into the hearts and hands of Dolly Parton fans and wine lovers alike. Dolly’s newly launched Dolly Wines and its widely celebrated varietals were produced in collaboration with Parton Family Cellars and Accolade Wines, one of the world’s largest wine companies. In a deal brokered by IMG, the Dolly Wines full collection features three varietals including Chardonnay, Rosé and Prosecco.
“Dolly Wines are a gift from me, to you," Dolly said. "Whether you’re sharing stories around the table, simply relaxing in the garden, or gathering with loved ones for the holiday, there’s a little sparkle in every bottle that is designed to bring joy and connection to every gathering.”
In the US, like Dolly herself, the Dolly Wines Chardonnay 2023 is captivating wine enthusiasts and fans alike, bringing people together by cheersing at the end of their 9 to 5, gifting to neighbors Two Doors Down, and Bubblin’ Over with excitement to ring in the new year with a toast of the Chardonnay, nationwide. The Dolly Wines Chardonnay is now available at leading US retailers including Kroger, Total Wine & More, Meijer, H-E-B and Cost Plus World Market and remains available through e-tailer Vivino at www.DollyWines.com priced accessibly at a suggested retail price of $14.99 USD.
Whether a seasoned wine connoisseur or someone who enjoys a good glass of white wine, Dolly Wines Chardonnay provides a delightful and approachable option for all, making it easy for everyone to share in the joy and warmth that Dolly herself embodies. The crisp Chardonnay offers a blend of white peach, sweet cream, and toasty oak for a perfectly balanced sweetness. With a smooth finish and natural fruit sweetness, the Chardonnay is the perfect companion for an autumn evening surrounded by friends and family.
In the UK, the highly anticipated Dolly Wines UK two varietal collection lands on UK shores and on shelves September 12th. Dolly Wines Rosé (RRP: £9.50) and Prosecco (RRP: £11) are now available as a first to market exclusive at Asda.
Dolly Prosecco is a deliciously fresh and zingy sparkling wine. The flavour profile includes stone fruit aromas such as peach and apricot, with flavours of apple and pears. A crisp, zesty finish with a touch of sweetness makes this wine perfect to celebrate special occasions.
Dolly Rosé is a delicate and romantic French Rosé. The wine’s soft, round palate features strawberry, citrus, and a touch of dried sage and is underscored by a subtle saline character, finishing with a gentle acid line and lingering white strawberry flavours.
“We are beyond excited to bring Dolly Wines to the United States and the United Kingdom,” Accolade Wines Chief Marketing Officer, Sandy Mayo said. “Dolly herself was involved in all aspects of each wine, and we think they capture her captivating sense of fun and sparkle perfectly. Like the lady herself, we think everyone, everywhere will love it. Go ahead, pour yourself a cup of ambition!”
For more information and full retailer availability for Dolly Wines please follow @dollywines on Instagram and Facebook, visit www.dollywines.com or join their email list at dollywines.com/pages/contact.
Dolly Parton introduces her first collection of wines, Dolly Wines, in collaboration with Parton Family Cellars and one of the largest wine companies, Accolade Wines.
At her press conference from Fan Fair X at CMA Fest on June 6, Dolly kicked off her Dolly! All Access pop-up experience at Fan Fair X that includes a huge must-see Dolly Wines bottle photo opportunity. Like its namesake, Dolly Wines will resonate beyond the surface, magnifying the rare and gentle things.
The full press conference can be seen here.
Dolly’s first wine to be released, Dolly Wines California Chardonnay 2023, will go on sale in the United States to leading retailers soon and is now exclusively available for pre-sale through Vivino on www.DollyWines.com. The crisp Chardonnay offers a blend of white peach, sweet cream, and toasty oak for a perfectly balanced sweetness.
U.S. consumers who pre-order Dolly Wines California Chardonnay 2023 through Vivino can take advantage of the limited time ‘$1 Dolly Days.’ For $1 at checkout they can sign-up for a month of Vivino Plus, to receive free shipping on their order. The pre-sale orders will start shipping on June 25, 2024 and will go on sale in the United States to leading retailers soon.
Dolly is known for bringing people together, and each bottle invites wine lovers and music fans alike into Dolly's world. Dolly was involved in every step of the winemaking process, offering her input on taste, look and feel to ensure each bottle perfectly represents the magic that Dolly brings to the world.
In a deal brokered by IMG, the initial Dolly Wines range features three varietals including Chardonnay, Rosé and Prosecco, with a fourth varietal, Sparkling, launching in Australia in September 2024 under the Dolly Parton label. The Rosé and Prosecco will be released in Fall 2024 to retailers across the United Kingdom.
“We are beyond excited to bring Dolly Wines to the world,” Accolade Wines Chief Marketing Officer, Sandy Mayo said. “Dolly herself was involved in all aspects of each wine, and we think they capture her captivating sense of fun and sparkle perfectly. Like the lady herself, we think everyone, everywhere will love it. Go ahead, pour yourself a cup of ambition!”
For more information and full retailer availability, follow @dollywines on Instagram and Facebook, and visit www.DollyWines.com.
