Dolly Parton Brings Her Brand Partners Together for Curated Shopping Experience During CMA Fest
Dolly To Host Special Conversation For Fans & Global Media On Thursday, June 6 at 10:45AM CT Marking First CMA Fest Appearance In 13 Years
Dolly Parton announces details of her exclusive pop-up experience, Dolly! All Access, spotlighted during CMA Fest (June 6-9) at Fan Fair X inside the Music City Center in Nashville. Following a successful pop-up experience last year in Frisco, TX during the ACM Awards, Dolly is expanding the footprint for her biggest curated shopping experience yet. A portion of proceeds from sales during the four-day event will benefit the CMA Foundation, which ensures students across the country have access to participate in music education. Dolly will kick off CMA Music Fest on Thursday, June 6th at 10:45am CT with a special conversation from Fan Fair X which will be live streamed on the CMA Connect app, across the CMA Fest website, CMA Facebook page, Dolly’s Facebook page, and via TalkShopLive.
Dolly! All Access will feature the following partners & products:
- Dolly Parton’s music will be front & center with limited-edition vinyl of the GOLD certified Rockstar album, vinyl & CD offerings, as well as other select Dolly albums.
- Dolly Parton & sister Rachel Parton George’s much-anticipated cookbook—Good Lookin’ Cookin’—will be available for pre-order. Rachel and the book’s editor Maurice Miner will host daily cooking demonstrations featuring recipes included in the project daily at 12 Noon CT. Rachel will conduct a meet & greet following the cooking demonstration daily.
- Dolly Parton’s additional books will be featured including Behind The Seams: My Life In Rhinestones alongside a photo experience & costume exhibit. Songteller: My Life In Lyrics, Run, Rose, Run, Billy The Kid Makes It Big, Coat Of Many Colors, and pre-order opportunities for Billy The Kid Comes Home For Christmas.
- Dolly: Scent From Above, Dolly: Smoky Mountain and Dolly’s Front Porch Collection portfolio of fragrances by Scent Beauty, with fragrance testing opportunities.
- Doggy Parton, toys & accessories, plus meet & greet opportunities with Dolly’s favorite dog Billy The Kid on Thursday and Saturday at 2pm CT.
- American Greetings Dolly Parton SmashUp virtual card experience & free limited-window subscription.
- Dolly’s Baking Collection is on display including cakes, cornbread, biscuits, muffins, brownies & frostings in partnership with ConAgra. While supplies last, all customers spending $200 or more will receive a limited-edition Dolly: Bake Like A Rockstar kit.
- Dolly Parton Funko Pop! Rocks collectibles.
- Celebrate With Dolly, Dolly’s eco-friendly line of disposable party supplies, by Creative Converting.
- Get a jump start on the New Year with a preview of Dolly’s 2025 collection of calendars, courtesy of Andrews McMeel.
- Brand new array of Dolly cast iron items by Lodge Cast Iron.
- Dollywood will preview its recently announced Dolly Parton Experience.
- Dolly Parton’s Imagination Library will feature the Dolly Kid Zone where fans of all ages can leave a note for Dolly.
- Dolly Parton classic merchandise, The Ultimate Dolly Parton Plaque Wall & more photo ops.
Visit the Dolly! All Access Pop-Up Store
The operating dates and hours are as follows:
- Thursday, June 6: 9:30am-5pm
- Friday, June 7: 9:30am-5pm
- Saturday, June 8: 9:30am-5pm
- Sunday, June 9: 9:30am-4pm
There are many ways to engage with Dolly! All Access now through CMA Fest. CMA will be soliciting fan questions for Dolly’s Thursday conversation now through May 31st. Submit your question via this link. Additionally, for those who have not yet secured tickets to CMA Fest, Dolly! All Access and CMA are giving one lucky winner and their guest four-night stadium passes to CMA Fest, which includes access to Fan Fair X to experience Dolly’s special appearance and pop-up experience. Fan Fair X entry is on a first come, first served basis. Click this link to enter by Saturday, June 1st 11pm CT. Further, for those with tickets to Fan Fair X across the four days of CMA Fest, Dolly! All Access will be giving fans the chance to win Grand Prizes via QR codes featured within the pop-up experience.
