On the heels of announcing her cookbook Good Lookin’ Cookin’ with sister Rachel Parton George (releasing September 17th via Ten Speed Press), Dolly Parton today announced the launch of her first multi-category home collection featuring a wide array of home, kitchen and tableware products. From a Guitar-shaped mini skillet to a custom Toile print depicting Dolly’s childhood home, each item is a nod to Dolly’s legacy and her remarkable journey from her humble Tennessee beginnings to worldwide stardom.
“Home is as much a state of mind as it is a place for me,” says Dolly. “I am excited to share these new kitchenware collections inspired by my childhood memories. While we didn’t have much that money could buy growing up, spending time with family over a meal created priceless moments that have lasted me a lifetime. It is my hope that these products be a part of wonderful memories for you.”
The collection will kick off with the launch of cast iron cookware, developed in partnership with Lodge Cast Iron. Featuring a range of seasoned cast iron skillets with unique Dolly-inspired designs, the cookware line combines style and functionality for creative home cooks. The products will be available at Cracker Barrel, Walmart.com and Lodge’s ecommerce site and factory stores in March 2024.
Inspired by Dolly’s rural upbringing in the Smoky Mountains, the home collection prominently features a Toile print depicting key moments from her early life including the log cabin where she lived with her eleven siblings. The collection built in partnership with Lifetime Brands includes tabletop, home decor and kitchen tools for cooking and entertaining, as well as table linens and soft kitchen textiles in collaboration with Mainstream International. The products will launch online and in retail in March 2025.
Since 2019, Dolly has developed an authentic and diverse product portfolio, spanning signature fragrances, baking lines, pet apparel and accessories, greeting cards, disposable partyware, collectables, mass market branded clothing, and more. In addition to being well-received by fans and the market, the Dolly Parton brand was also recognized as the best-licensed celebrity brand by the Licensing International Excellence Awards in 2023.
For more information on Dolly’s licensing offerings, visit https://imglicensing.com/clients/dolly-parton/.
Dolly Parton, the most honored female country musician of all time, has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018.
The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and jewelry to homeware and accessories. Dolly said,
“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!"
"I'm so excited for Dolly to partner with IMG globally. Dolly's brand is already proven and we are excited to take it to the next level," said Dolly’s Manager, Danny Nozell, CEO of CTK Management.
Gary Krakower, Vice President of Licensing, IMG, said, “Dolly Parton is an international icon and we are thrilled to be working with her. Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”
Achieving 25 RIAA certified Gold, Platinum and multi-Platinum awards, Dolly Parton has had 26 songs reach No. 1 on the Billboard country charts, a record for a female artist. In addition to the Grammy’s, she has had 10 Country Music Association Awards, five Academy of Country Music Awards, four People’s Choice Awards, and three American Music Awards, and has sold over 100 million albums worldwide.
In fall 2019, Netflix will release an eight-part anthology film series called Heartstrings through Dolly’s Sandollar Productions in association with Sam Haskell's Magnolia Hill Productions. Each film in the series will center on one of her masterful songs. This year also marks the 33rd anniversary season of Dollywood, Dolly’s theme park in Pigeon Forge, TN, which has hosted more than two million visitors annually since its opening in 1986.
Photo Credit: Rob Hoffman
