Kendra Scott announces the launch of the second Dolly Parton collection, a celebration of music, fashion, and female empowerment. This latest chapter in their collaboration draws inspiration from Dolly’s iconic song “I Will Always Love You,” honoring her legacy through handcrafted designs infused with heartfelt symbolism and personal storytelling.
Blending the unmistakable charm of Dolly Parton with the iconic silhouettes of Kendra Scott, this limited-edition line is designed to honor the themes of the beloved song. The collection features meaningful talismans representing Dolly’s personal motifs that define and uplift her, including self-expression, creativity, and fashion.
From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with layered meaning, mirroring the emotional depth of the song that inspired it. The intricate textures and thoughtfully chosen symbols invite fans to find their own stories in the pieces, celebrating themes of love, transformation, and authenticity. Each design element is carefully crafted to reflect the things Dolly loves, creating a connection between Dolly’s lyrics and the timeless elegance of the jewelry.
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” said Founder and Chief Creative Officer, Kendra Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
Dolly and Kendra are united by more than their Southern roots—they are visionary entrepreneurs and philanthropists who use creativity as a force for good. Their collaboration, which was facilitated by IMG Licensing, is grounded in shared values—generosity, individuality, and a deep commitment to community. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. Together, they aim to bring books, inspiration, and joy to children across the country, one story at a time.
The collection includes 10 styles, priced from $70 to $198, and is now available online at KendraScott.com and Kendra Scott retail stores.
On the heels of announcing her cookbook Good Lookin’ Cookin’ with sister Rachel Parton George (releasing September 17th via Ten Speed Press), Dolly Parton today announced the launch of her first multi-category home collection featuring a wide array of home, kitchen and tableware products. From a Guitar-shaped mini skillet to a custom Toile print depicting Dolly’s childhood home, each item is a nod to Dolly’s legacy and her remarkable journey from her humble Tennessee beginnings to worldwide stardom.
“Home is as much a state of mind as it is a place for me,” says Dolly. “I am excited to share these new kitchenware collections inspired by my childhood memories. While we didn’t have much that money could buy growing up, spending time with family over a meal created priceless moments that have lasted me a lifetime. It is my hope that these products be a part of wonderful memories for you.”
The collection will kick off with the launch of cast iron cookware, developed in partnership with Lodge Cast Iron. Featuring a range of seasoned cast iron skillets with unique Dolly-inspired designs, the cookware line combines style and functionality for creative home cooks. The products will be available at Cracker Barrel, Walmart.com and Lodge’s ecommerce site and factory stores in March 2024.
Inspired by Dolly’s rural upbringing in the Smoky Mountains, the home collection prominently features a Toile print depicting key moments from her early life including the log cabin where she lived with her eleven siblings. The collection built in partnership with Lifetime Brands includes tabletop, home decor and kitchen tools for cooking and entertaining, as well as table linens and soft kitchen textiles in collaboration with Mainstream International. The products will launch online and in retail in March 2025.
Since 2019, Dolly has developed an authentic and diverse product portfolio, spanning signature fragrances, baking lines, pet apparel and accessories, greeting cards, disposable partyware, collectables, mass market branded clothing, and more. In addition to being well-received by fans and the market, the Dolly Parton brand was also recognized as the best-licensed celebrity brand by the Licensing International Excellence Awards in 2023.
For more information on Dolly’s licensing offerings, visit https://imglicensing.com/clients/dolly-parton/.
Dolly Parton, the most honored female country musician of all time, has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018.
The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and jewelry to homeware and accessories. Dolly said,
“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!"
"I'm so excited for Dolly to partner with IMG globally. Dolly's brand is already proven and we are excited to take it to the next level," said Dolly’s Manager, Danny Nozell, CEO of CTK Management.
Gary Krakower, Vice President of Licensing, IMG, said, “Dolly Parton is an international icon and we are thrilled to be working with her. Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”
Achieving 25 RIAA certified Gold, Platinum and multi-Platinum awards, Dolly Parton has had 26 songs reach No. 1 on the Billboard country charts, a record for a female artist. In addition to the Grammy’s, she has had 10 Country Music Association Awards, five Academy of Country Music Awards, four People’s Choice Awards, and three American Music Awards, and has sold over 100 million albums worldwide.
In fall 2019, Netflix will release an eight-part anthology film series called Heartstrings through Dolly’s Sandollar Productions in association with Sam Haskell's Magnolia Hill Productions. Each film in the series will center on one of her masterful songs. This year also marks the 33rd anniversary season of Dollywood, Dolly’s theme park in Pigeon Forge, TN, which has hosted more than two million visitors annually since its opening in 1986.
Photo Credit: Rob Hoffman
