Kendra Scott announces the launch of the second Dolly Parton collection, a celebration of music, fashion, and female empowerment. This latest chapter in their collaboration draws inspiration from Dolly’s iconic song “I Will Always Love You,” honoring her legacy through handcrafted designs infused with heartfelt symbolism and personal storytelling.
Blending the unmistakable charm of Dolly Parton with the iconic silhouettes of Kendra Scott, this limited-edition line is designed to honor the themes of the beloved song. The collection features meaningful talismans representing Dolly’s personal motifs that define and uplift her, including self-expression, creativity, and fashion.
From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with layered meaning, mirroring the emotional depth of the song that inspired it. The intricate textures and thoughtfully chosen symbols invite fans to find their own stories in the pieces, celebrating themes of love, transformation, and authenticity. Each design element is carefully crafted to reflect the things Dolly loves, creating a connection between Dolly’s lyrics and the timeless elegance of the jewelry.
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” said Founder and Chief Creative Officer, Kendra Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
Dolly and Kendra are united by more than their Southern roots—they are visionary entrepreneurs and philanthropists who use creativity as a force for good. Their collaboration, which was facilitated by IMG Licensing, is grounded in shared values—generosity, individuality, and a deep commitment to community. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. Together, they aim to bring books, inspiration, and joy to children across the country, one story at a time.
The collection includes 10 styles, priced from $70 to $198, and is now available online at KendraScott.com and Kendra Scott retail stores.
Kendra Scott announces the launch of a limited-edition collection designed in partnership with Dolly Parton, now available for a limited time. This marks the beginning of a multi-year collaboration that brings together Dolly’s larger-than-life style with Kendra Scott’s signature gemstones and silhouettes. Inspired by Kendra’s admiration of Dolly Parton and her iconic 1974 song, "Love Is Like a Butterfly," each piece in this limited-edition collection embodies Dolly's spirit as a beacon of creativity and giving back.
"Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart and of course, her wonderful jewelry line," Dolly said. "I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song 'Love Is Like A Butterfly'. Naturally, I said yes. The more I get to know Kendra, the more I love her. She's the real deal, beautiful inside and out. I hope you enjoy our collection as much as we've enjoyed each other while putting it together for you."
The collection features the Dolly Parton x Kendra Scott 1974 Necklace, with exactly 1,974 statement Butterfly necklaces created; inspired by Kendra’s personal connection to Dolly's iconic 1974 song, "Love Is Like a Butterfly," which shares a birth year with Kendra. Featuring ten unique designs adorned with signature Kendra Scott silhouettes and iconic gemstones, this collection captures the themes of love, joy, and self-expression at the heart of Dolly's legacy.
The collaboration celebrates a lifetime of inspiration, honoring Kendra's personal icon while marking the 50th anniversary of Dolly's beloved Love is Like a Butterfly album. Crafted to evoke nostalgia and ignite self-expression, the Dolly Parton x Kendra Scott collection invites you to embrace your inner Dolly. It's a tribute to the transformative power of creativity and community, reflecting the journeys of two visionary women who share a passion for connection and authenticity. For Kendra Scott, Dolly is the blueprint—a true role model in life, work, giving back, and an endless creative butterfly.
"It’s hard to put into words what Dolly Parton means to me. She’s the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way. I’ve admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I’ve looked to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I’m so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton," said Founder & Chief Creative Officer, Kendra Scott.
Kendra Scott and Dolly Parton are thrilled to announce the launch of their exclusive collection, now available for a limited time. This collection, which was facilitated by Dolly’s licensing agency, IMG marks the beginning of a multi-year partnership, with the collection available online at KendraScott.com. To celebrate, there will be exciting launch events and elevated shopping experiences at select stores, offering fans a chance to immerse themselves in this unique collaboration.
