Kendra Scott announces the launch of the second Dolly Parton collection, a celebration of music, fashion, and female empowerment. This latest chapter in their collaboration draws inspiration from Dolly’s iconic song “I Will Always Love You,” honoring her legacy through handcrafted designs infused with heartfelt symbolism and personal storytelling.
Blending the unmistakable charm of Dolly Parton with the iconic silhouettes of Kendra Scott, this limited-edition line is designed to honor the themes of the beloved song. The collection features meaningful talismans representing Dolly’s personal motifs that define and uplift her, including self-expression, creativity, and fashion.
From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with layered meaning, mirroring the emotional depth of the song that inspired it. The intricate textures and thoughtfully chosen symbols invite fans to find their own stories in the pieces, celebrating themes of love, transformation, and authenticity. Each design element is carefully crafted to reflect the things Dolly loves, creating a connection between Dolly’s lyrics and the timeless elegance of the jewelry.
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” said Founder and Chief Creative Officer, Kendra Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
Dolly and Kendra are united by more than their Southern roots—they are visionary entrepreneurs and philanthropists who use creativity as a force for good. Their collaboration, which was facilitated by IMG Licensing, is grounded in shared values—generosity, individuality, and a deep commitment to community. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. Together, they aim to bring books, inspiration, and joy to children across the country, one story at a time.
The collection includes 10 styles, priced from $70 to $198, and is now available online at KendraScott.com and Kendra Scott retail stores.
Dolly Parton announces an exclusive, limited-run pop-up store, Dolly! All Access, during ACM Awards Week (May 9-14, 2023) at The Star in Frisco, Texas. For the first time, Dolly is bringing her brand partners together for a custom, curated shopping experience. Dolly joins Garth Brooks as they host the 58th Academy of Country Music Awards streaming around the world LIVE on Prime Video May 11th at 7pm CT from The Ford Center in Frisco, TX.
The address for Dolly! All Access is 3620 The Star Boulevard, Suite 1205, Frisco, Texas 75034. The operating dates and hours are as follows:
Tuesday, May 9: 3PM-10PM CT
Wednesday, May 10: 3PM-10PM CT
Thursday, May 11: 3PM-10PM CT
Friday, May 12: 12PM-8PM CT
Saturday, May 13: 12PM-8PM CT
Sunday, May 14: 12PM-6PM CT
Dolly Parton merchandise will also be available during ACM Awards Week on Tuesday, May 9th, and Wednesday, May 10th via a merchandise trailer on The Star complex and on Thursday, May 11th inside The Ford Center during the 58th Academy of Country Music Awards.
With the holidays swiftly approaching, we’re happy to announce the launch of “Shop Dolly,” Dolly Parton’s official merch store. Dolly’s all-new holiday collection comes just in time for the holidays.
With Christmas being Dolly’s favorite time of the year, she’s celebrating with her new Holiday Collection. From stockings to sweatshirts, pom hats and mugs, Dolly’s new online merch shop has something for everyone.
