Hidden Butterfly Tickets Offer Dollywood Trip of a Lifetime to 10 Lucky Families

Kids have a big say when it comes to family travel,  and that’s why Dollywood’s "Dreamer in Chief" Dolly Parton has teamed up with Tennessee Tourism to inspire the ultimate Playcation. Together, they’re inviting kids—and kids-at-heart—to plan their perfect Tennessee adventure with the Tennessee Playcation Kid’s Guide. Available now for pre-order at DollyPlaycation.com, the 90-plus page guide sparks creativity and pure imagination, helping families map out their dream getaway. 

Win a VIP Dollywood Experience

Ten Butterfly Tickets will be hidden randomly amongst the mailed guides offering a once-in-a lifetime VIP Dollywood Experience. The lucky recipients will win a VIP celebration at the park’s 2025 season opening (timed with its 40th season), including a two-night stay at one of Dollywood’s luxury resorts for a family of four, season passes to Dollywood, a signed Dolly inspired guitar and an activity pass to explore more of Pigeon Forge’s family-friendly attractions.  

“I love making dreams come true, and this is a chance for families to dream big and plan their perfect Tennessee vacation at one of my favorite places – Dollywood,” said Dolly. “I’m tickled to be part of this adventure and help create some memories that will last a lifetime. There’s nothing quite like spending time with family, and I’m just thrilled to give folks a little something special with these Butterfly Tickets!”  

Available Now for Pre-Order

The free Tennessee Playcation Kid’s Guide is available now for pre-order at DollyPlaycation.com, with guides arriving in mailboxes by November 25. Featuring kid-friendly activities and real Tennessee destinations, the interactive guide turns trip planning into a fun, family affair. Kids can also submit their own artwork for a chance to be featured on a Tennessee sponsored billboard.  

More than 250,000 printed guides are available upon request at TNvacation.com. The Playcation campaign, first launched in 2023, has become a year-long initiative to engage families and inspire kids to play an active role in vacation planning. The guide features over 45 family-friendly Tennessee destinations, such as Dollywood, the Memphis Zoo, Tennessee Aquarium, Grand Ole Opry, and more.  

Join the conversation on social media with @TNvacation using hashtag #TNSoundsPerfect.