Dollywood Theme Park

Dollywood’s Everyday Heroes Appreciation Days Returns in 2021

Published August 11, 2021 / Last Updated August 11, 2021
Team Dolly is a collaboration of writers, editors, and publishers assembled by Dolly Parton Productions. Each member is dedicated to accurately publishing the latest news and historical archives of the living legend that is Dolly Rebecca Parton.

Managing Editor - Jacob Timmons
Creative Director - Sarah Chapman
Team Dolly

Dollywood Honors Everyday Heroes With Discounted Ticket Offer

As a thank you to frontline workers, first responders and public employees who work tirelessly to serve our country and communities, Dollywood’s Everyday Heroes Appreciation Days returns in 2021 and provides qualifying guests the opportunity to buy a one-day Dollywood admission ticket online for just $45 plus tax.

Now Available for a Limited Time

The online-only offer can be purchased now for a limited time and is valid for use until September 22, 2021. Frontline employees need a special redemption code, available from their employer, to complete the transaction. Eligible employees interested in the program should encourage their employers to fill out an online form to request a redemption code for their company.

As part of the program, qualifying guests may purchase up to six one-day admission tickets to Dollywood Theme Park. Additionally, they can receive rates of up to 30% off per night at Dollywood’s DreamMore Resort and Spa. The resort discount is available through September 22, 2021, for stays any night Sunday-Thursday and is subject to availability.

Partnership With MEDIC Regional Blood Center Provides Free Tickets for Donors

Additionally, through a new promotion with MEDIC Regional Blood Center, everyone has the opportunity to be an everyday hero. Because of a need for blood throughout the region, Dollywood has partnered with MEDIC to provide a free theme park ticket (while supplies last) to anyone who makes a successful blood donation August 16-20. Donors are encouraged to schedule an appointment by visiting medicblood.org/donate or by calling 865-524-3074. Walk-ins are allowed, but appointments reduce wait times and assist with donor flow. The donation process for whole blood is roughly one hour, including the screening and collections process. Donors should be healthy, drink plenty of fluids and eat a good meal prior to donating.

Continue the Fun With a Season Pass

Any of the admission tickets that are part of the Everyday Heroes Appreciation Days may be upgraded to season passes, allowing guests to continue the fun of Dollywood’s 2021 season during both the Harvest Festival and Smoky Mountain Christmas, presented by Humana.

Featuring thousands of glowing pumpkins that make up Great Pumpkin LumiNights presented by Covenant Health, the Harvest Festival (Sept.24-Oct.30) is one of the nation’s top fall events. Dollywood guests can also enjoy the spectacular exhibits of visiting artisans from across the country, or sample the special harvest-themed food items from Dollywood’s award-winning culinary team. Each day is a picture-perfect opportunity for families to enjoy the experiences of a Smoky Mountain harvest.

With festive fun, and more than five million lights, Dollywood’s Smoky Mountain Christmas (Nov. 6-Jan. 2, 2022) has earned its recognition as America’s favorite theme park Christmas event. From the cheer and joy of traditional holiday shows like Christmas in the Smokies to the excitement of watching Santa at work, as well as enjoying Dollywood’s signature rides and attractions in this merry environment, Smoky Mountain Christmas helps families create wonderful memories that last a lifetime. From award-winning shows and elaborate holiday decorations to twinkling lights and Christmas-themed menus, Dollywood truly captures the essence of Christmas.

Request Ticket Offer

For more information about the Everyday Heroes Campaign, visit Dollywood.com/DWHeroSignUp. To learn more about Dollywood’s 2021 season, visit Dollywood.com.

Team DollyDollywood’s Everyday Heroes Appreciation Days Returns in 2021

Vote for Dollywood’s Great Pumpkin LumiNights in the USA Today 10Best Readers’ Choice Awards

Published August 6, 2021 / Last Updated August 6, 2021
Team Dolly is a collaboration of writers, editors, and publishers assembled by Dolly Parton Productions. Each member is dedicated to accurately publishing the latest news and historical archives of the living legend that is Dolly Rebecca Parton.

Managing Editor - Jacob Timmons
Creative Director - Sarah Chapman
Team Dolly

Cast your vote for Dollywood’s Great Pumpkin LumiNights, nominated for Best Theme Park Halloween Event in the USA Today 10Best Awards

Dollywood’s Great Pumpkin LumiNights, the reigning winner for Best Theme Park Halloween Event in the USA Today 10Best Readers’ Choice travel awards, has an opportunity to retain its title as the industry’s best. The region’s premier family-friendly harvesttime event has quickly become a favorite for guests since it was added to Dollywood’s Harvest Festival in 2017.

Fabulous Fall Family Fun

Dollywood’s Harvest Festival, presented by Humana, provides all-day fall fun for the entire family, with the Great Pumpkin LumiNights serving as a glowing end to the evening. Dollywood stays open until 9 p.m. every night during the festival, which runs September 24 through October 30, allowing families more time to enjoy various exhibits throughout the park.

Families will bask in the glow of thousands of intricately-carved pumpkins as they discover whimsical displays all throughout Dollywood’s Timber Canyon, Wilderness Pass and upper Craftsman’s Valley. Beyond the impressive displays, guests can find a number of exciting activities and create thrilling memories together.

Musical artists from multiple genres provide hundreds of performances throughout the festival, and visiting artisans showcase their array of talents for guests to enjoy. Special harvest-themed menu items from Dollywood’s award-winning culinary team are also a delight. There is no doubt that each day is a picture-perfect opportunity for families to experience the joys of the Smoky Mountain harvest.

Voting is Now Open

The USA Today contest, which is now live, runs through Monday, August 30 at 11:59 a.m. A page with a link to the voting page can be found at dollywood.com/vote. Anyone is eligible to vote and may do so once per day, per device. Nominees for all categories are chosen by a panel of relevant experts, which include a combination of editors from USA Today, editors from 10Best.com, relevant expert contributors and more. Dollywood’s DreamMore Resort and Spa is also in the running for the USA Today 10Best Award for Best Family Resort.

For more information about Dollywood’s Great Pumpkin LumiNights and the Harvest Festival, please visit Dollywood.com or download the Dollywood App.

Team DollyVote for Dollywood’s Great Pumpkin LumiNights in the USA Today 10Best Readers’ Choice Awards

Dollywood Searches For 20 Brand Experts

Published July 9, 2021 / Last Updated July 12, 2021
Team Dolly is a collaboration of writers, editors, and publishers assembled by Dolly Parton Productions. Each member is dedicated to accurately publishing the latest news and historical archives of the living legend that is Dolly Rebecca Parton.

Managing Editor - Jacob Timmons
Creative Director - Sarah Chapman
Team Dolly

Applications available for next panel of Dollywood Insiders

Dollywood is searching for its next panel of park insiders who share experiences and tips through online content. For the past five seasons, park guests have found helpful information on Dollywood blogs and social channels thanks to this group of non-employed Dollywood pros.

From best-value suggestions to traffic flow tips and where-to-eat recommendations, Dollywood Insiders provide expert guest perspective to aid others in trip planning. Content is shared via blog, pictures and video.

“We invite veteran Dollywood guests to become our experts,” explained Amber Davis, Digital Publicist. “As the program has grown in popularity, we’ve been able to grow the number of panelists each year. For our next panel, we will select 20 Insiders. These applicants turn their love for Dollywood into a platform for sharing trip-planning advice. Though they don’t receive a paycheck, they do get season passes and exclusive access as they create content for Dollywood channels.”

Dollywood Insiders are relatable. Past Insiders include moms, dads, grandmas, single parents, professionals, bloggers and theme park enthusiasts. Dollywood intentionally selects its panelists from diverse walks of life to best represent Dollywood park visitors. These panelists hail from communities across the Southeast—from Knoxville, Nashville, Birmingham, Atlanta, Charlotte and beyond.

Dollywood Insiders are tasked with pitching and creating blogs and videos that help others learn about Dollywood, Dollywood’s Splash Country, Dollywood’s DreamMore Resort and Spa, and Dollywood’s Smoky Mountain Cabins. The Insiders serve on the panel for a one-year term and may re-apply, if interested. Perks of the role include season passes, behind-the-scenes access and invitations to media events.

Apply Today

Applications for the sixth panel of Dollywood Insiders are available now at Dollywood.com/lpg/insider. Applications must be submitted by Monday, July 19 at noon. After interviews, panelists will be selected and notified by July 26.

Team DollyDollywood Searches For 20 Brand Experts

Dollywood Announces Childcare Subsidy Benefit For Employees

Published June 28, 2021 / Last Updated June 28, 2021

Dollywood Announces WeeCare partnership providing employees with affordable, convenient childcare while they work at the Smoky Mountains theme park.

Dollywood officials announced a new partnership with WeeCare offering an unparalleled childcare benefit for hosts working at the Smoky Mountains theme park. WeeCare, the largest childcare network in the United States, provides hosts at all Dollywood Parks & Resorts properties with licensed childcare providers who offer flexible schedules for newborns through school-aged children. Additionally, The Dollywood Company will pay a portion of childcare costs for those who enroll in the program.

An Opportune Time For New Benefits

This new benefit comes at an opportune time, as many parents are unable to return to their jobs following the pandemic due to a shortage of childcare workers. WeeCare concierge care managers are available to help enrolled hosts find and tour licensed, safety-certified family childcare homes. Once a family childcare home is selected, WeeCare assists in enrolling the hosts’ children and provides around-the-clock care support. The network of WeeCare facilities includes full-time, part-time, backup, drop-in, school-aged, after-school and overnight care options in the area.

“Obviously, this is a tremendous benefit for our hosts,” said Tim Berry, Dollywood Vice President of Human Resources. “Simply put, childcare arrangements can be overwhelming to most families. It is our hope that this new partnership takes some of that stress away from our current and future hosts. The Dollywood Company has always been devoted to taking care of its employees and this is the next commitment to that. WeeCare can help hosts find childcare with hours that mirror Dollywood’s operating calendar, allowing our hosts more flexibility in scheduling. As any parent can attest, you can breathe a little easier when you know your kids are taken care of; there is an instant sense of relief. We want this to be the case for our hosts. Additionally, we will pay a portion of the costs for children at enrolled facilities, and all hosts are eligible. This benefit is not dependent on income.”

“The WeeCare program adds to the new benefits we’ve provided to our hosts in recent weeks,” Berry added. “We just introduced a new loyalty bonus as a way to reward our employees for their dedication based on longevity and service to the company. Additionally, we offered pay premiums and free lunches for the month of June. Our hosts are what truly set Dollywood apart, and we want to reward them for what they do to make this a special place for our guests.”

WeeCare’s Mission

WeeCare carries out its mission by providing an easy platform for parents to find affordable childcare including daycares, preschools, and nannies. Childcare deserts, areas where there are more than three children per childcare spot, are a harsh reality for many communities. WeeCare strives to reduce parental stress and ensure they are supported in the childcare process so they can show up to work ready to conquer the day.

“WeeCare seeks to improve the accessibility, affordability, and quality of daycares, preschools, and overall childcare,” Jessica Chang, CEO of WeeCare, said. “Only 7% of companies provide childcare benefits to their employees, and even fewer provide subsidies, so Dollywood is showing its team how much they truly care.”

Average tuition for full-time, traditional daycare centers can be as high as $2,100 a month or more, pricing out many families. “Our average tuition for WeeCare ranges from $600 – $850 per month, which is much more affordable,” Chang said. “The reason for this is because we exclusively offer home daycares. WeeCare provides lower student to teacher ratios, are often conveniently located in neighborhoods, and offer flexible care schedules for employees who work weekends or holidays. Since we work with home daycare providers to fill their spots, their overhead is often lower, and those savings can be passed down to families to provide affordable, quality care.”

Dollywood launched its childcare benefits program on June 21. Upon joining WeeCare, Dollywood hosts will be able to find the perfect childcare conveniently close to their home or workplace. WeeCare partners with local childcare providers to help them grow their small businesses, supporting them with all business and marketing efforts.

Apply Today

For anyone looking to join Dollywood’s award-winning team, the company is hosting several hiring events at Dollywood’s DreamMore Resort & Spa in the coming weeks. Hiring events are planned for June 30, as well as July 7, 12 and 21. All events take place from 2-6 p.m. New job opportunities are always posted throughout the year at Dollywood.com/jobs.

Earlier this year Forbes named The Dollywood Company as one of the best employers in the United States for 2021, according to a ranking on their website. Dollywood was represented well among the 500 companies on Forbes’ list of the best midsize employers. The list includes companies across 25 industry sectors, with only 20 companies on the list in the “Travel & Leisure” category of which Dollywood was included. Among those companies, Dollywood ranked sixth and was the only theme park on the midsize list. To view the entire list, visit https://www.forbes.com/lists/best-midsize-employers/

Pointing to Dollywood host job satisfaction, the Pigeon Forge park has long been voted as the friendliest theme park in the world. The park also earned the inaugural Golden Ticket Award for Best Guest Experience, which factors friendliness of employees into its criteria. The prestigious Golden Ticket Awards are given annually by industry publication Amusement Today. This recognition is the gold standard for theme parks worldwide.

Hosts at The Dollywood Company receive a variety of unique benefits including access to the Dollywood Family Healthcare Center, along with complimentary Dollywood and Dollywood’s Splash Country admission for family and friends. Employees also take part in Dollywood’s Park Perks program which provides free or reduced admission to a large number of regional attractions, theaters and experiences. A comprehensive benefits package, including medical, dental and vision, is available for qualified full-time employees. Affordable lunch options are available for working hosts at several locations across the properties and are just $2.50 (free in June). Free soft drinks also are available to hosts at multiple locations.

Numerous opportunities are available to help employees develop leadership skills, including a new apprenticeship program in conjunction with Walters State Community College. From part-time positions for students to full-time careers with ample chances for advancement and all points in between, Dollywood offers employment opportunities for a number of career aspirations. The Dollywood Company continues to host a number of hiring events throughout the season to give potential employees the chance to attend at the time that best suits their individual needs.

For more information about Dollywood’s 2021 season, please visit Dollywood.com or download the Dollywood app.

Michael MartinDollywood Announces Childcare Subsidy Benefit For Employees

Dollywood’s New Drone Light Show Creates Spectacular Show In The Sky

Published May 27, 2021 / Last Updated June 21, 2021

Dollywood’s Summer Celebration includes a new drone light show sure to mesmerize all viewers as nearly 400 drones animate the night sky.

While Great Smoky Mountains National Park already is well known for its synchronous fireflies, guests at Dollywood can enjoy their own synchronized performance this summer as Intel® Drone Light Shows launches hundreds of drones into the sky for a spectacular nighttime experience. The performances take place each evening during the park’s Summer Celebration (June 25-July 31).

Sweet Summer Nights Lights Up the Sky

Dollywood’s Sweet Summer Nights is a multi-sensory drone light show that creates a symphony of light in the sky above the Pigeon Forge park. Representing a true evolution in traditional theme park entertainment, the sensational show uses nearly 400 drones to animate the spectacular Dollywood-exclusive story. The drone performance is integrated into a musically choreographed fireworks show, creating a visual and audial event of epic proportions.

As part of the Sweet Summer Nights experience, a DJ and energetic dancers bring fun to the streets of Wildwood Grove during a 30-minute dance party that ensures every member of the family is on their feet. As the party nears its finale, the celebration takes to the sky as the drones launch into the air for an unforgettable end to the evening.

Partnering with Intel for this Amazing New Show

Intel Drone Light Shows has performed on some of the world’s largest stages, including the Olympics, Coachella, and the Super Bowl. With the ability to create dynamic shapes and animations, each drone serves as a pixel of light that illuminates the night sky. Purpose-built for light shows, each drone is less than a foot in diameter, weighs less than a pound, and can produce more than four billion color combinations. To learn more, visit inteldronelightshows.com.

Spectacular Shows All Summer Long

As part of the Sweet Summer Nights experience, a DJ and energetic dancers bring fun to the streets of Wildwood Grove during a two dance parties that ensure every member of the family is on their feet. As the party nears its finale, the celebration takes to the sky as the drones launch into the air for an unforgettable end to the evening.

Dollywood’s entertainment team already has debuted several new shows this season, and the trend continues with two new shows that guests are sure to enjoy. Good Vibes begins June 25 at the Back Porch Theater and treats guests to a musical journey through the rhythms of classic and contemporary tunes. It’s about celebrating positivity, counting blessings, and simply enjoying life and happiness.

The Valley Theater is now home to Forever Country, an energetic look at the changing landscape of country music in the late 80s, 90s and early 2000s. Guests can expect to hear popular hits from artists like Garth Brooks and Shania Twain, as well as a nod to several popular dance songs, including Dolly’s “Romeo” and Brooks and Dunn’s “Boot Scootin’ Boogie.”

It’s story time again as Imagination Playhouse showcases three favorite books from Dolly Parton’s Imagination Library, including “Coat of Many Colors,” based on Parton’s song and children’s book of the same name. “Coat of Many Colors” and “Stand Tall, Molly Lou Melon” feature sing-along songs that kids of all ages will enjoy. Everyone’s favorite, “The Little Engine That Could,” also comes to the stage with a delightful reminder of what can happen with just a little bit of determination. Thanks to Penguin Books, guests can enjoy several decorative and interactive photo opportunities for children and their families in the lobby of the theater prior to each show.

A group of special entertainment guests return to Dollywood this summer as well, when the park hosts the Tennessee Air National Guard’s Band of the South (concert band), Blue Groove (jazz band) and Full Throttle (rock group) on Saturday, July 3, and Sunday, July 4. The groups perform at DP’s Celebrity Theater and Showstreet Palace Theater and inspire patriotism by fostering a deep appreciation of the rich history and legacy of the Air Force. One of the group’s missions is to increase the public’s understanding of the importance of air power, the missions and programs of the Air Force and Air National Guard, and the bravery, sacrifice and dedication of Airmen across the globe.

Plan Your Summer Visit

While Dollywood guests have an amazing amount of entertainment options to enjoy during their visit, they also can experience the park’s award-winning rides in a completely different environment. Once the sun sets, Dollywood’s trademark attractions, like Wild Eagle, Lightning Rod and Thunderhead, provide a unique experience for those who climb aboard. These rides thrill guests who race through the summer night with no idea which way the track will turn next!

As the name implies, Dollywood’s Summer Celebration is a celebration of family fun and laughter at a place everyone loves. With later nighttime hours, families can ride Dollywood’s world-class roller coasters all day and well into the night. For more information about Dollywood’s 2021 season, operating calendars, and more, please visit Dollywood.com or download the Dollywood app.

Michael MartinDollywood’s New Drone Light Show Creates Spectacular Show In The Sky