American Greetings Announces Multi-Year Partnership With Dolly Parton

January 17, 2020
American Greetings Announces Multi-Year Partnership With Dolly Parton

Dolly Parton teams up with American Greetings to create products incorporating her music and spirit.

Today, American Greetings announces a multi-year partnership with Dolly Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways. Additionally, cards featuring her now-classic “Dolly-isms” will roll out in the coming months. Dolly Parton’s birthday is this weekend and the team at American Greetings will be giving fans across the world birthday surprises for years to come. The inaugural Parton product offering, a birthday audio & video “SmashUp” e-card, will take inspiration from Parton’s hit song “9 to 5”.

“I am so thrilled to begin this relationship with the folks at American Greetings,” says Parton. “When presented with this opportunity I knew it was perfect for me. I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special. I know first-hand how a few words in a card can change someone’s day for the better. I am looking forward to working with the Creative group at American Greetings to develop cards that do just that!”

This is Dolly’s first line of greeting cards. The digital products will be available worldwide and the physical products will initially be available in eCommerce channels.

“We are so excited to announce this relationship with Dolly because we make products that are expressions of happiness, laughter, and love, all of which are qualities that she personifies with her infectious, joyful personality,” says Rob Matousek, GM – Direct to Consumer Business at American Greetings. “We believe everyone should feel as special as they are, especially on their birthday. Creating these products with Dolly helps us inspire people to share some happiness with friends and family on their special day.”

Additional announcements are forthcoming as to specific product lines. Fans can register for product alerts at