Dolly’s Imagination Library available across USA with national replication efforts
In 2000, the Imagination Library took a bold step forward in the campaign to inspire a love of reading and made the program available for national replication. Always leading off with Dolly’s favorite title, “The Little Engine That Could,” this millennial expansion was the start of delivering this popular favorite as well as more quality books into the homes of many more children.
The Dollywood Foundation was focused on the further development of this program and promoting it throughout the entire country. Sponsors and community champions began to emerge across the country to finance the cost of the books and the mailing expense. Locally managed and designed to reflect the unique personality of the community, each operating Affiliate is responsible for the program’s longevity.
Throughout the year, negotiations continued with publishers to improve the quality of the individual titles while maintaining if not lowering, the cost. Combining Affiliate strategies and ongoing analytics brought more attention to early human growth, through studies on brain research, language skills, motor development, socialization or literacy skills, confirming that the years between birth and five are the most critical time in the development of a child.
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