The newest ice cream flavor from Mayfield Dairy features Dollywood’s highly anticipated new wood coaster, Lightning Rod.
As anticipation mounts for the opening of Dollywood’s Lightning Rod, fans now have one more way to satisfy their appetite for the world’s fastest wood coaster—a new Lightning Rod-themed ice cream flavor, thanks to Mayfield Dairy.
The packaging for Mayfield’s newest flavor, Smoky Mountain Fudge, features the colorful artwork of Lightning Rod launching riders to a world-record 73 mph top speed. The special ice cream flavor features chocolate ice cream swirled with fudge and chocolate sandwich cookie pieces. Dollywood fans can purchase Lightning Rod Smoky Mountain Fudge at Food City, Ingles, Weigel’s, Kroger, Publix, Walmart and Food Depot stores in Tennessee, Virginia, North Carolina, South Carolina and Georgia. Scottie Mayfield, Mayfield President Emeritus said,
“Smoky Mountain Fudge is the perfect flavor to tell the story of Lightning Rod. Guests are taken for a wild ride through the foothills of the Smoky Mountains every time they board! Now, they can taste some of that excitement at home.”
While the ride has yet to open, it already has received much attention. USA Today called it “The most anticipated ride of 2016.”
Lightning Rod rolls to the starting line as part of an adrenaline-packed 2016 season. Both the world’s fastest wood coaster and the world’s first launching wood coaster, it provides guests nearly 20 seconds of airtime, a number of innovative ride features and an unforgettable journey through the hills surrounding Dollywood.
Lightning Rod is not the first Dollywood coaster to receive special Mayfield ice cream packaging. In 2014, Mayfield helped celebrate the opening of FireChaser Express with Crunchy Caramel Pretzel.
For more information about Dollywood, please call 1-800-DOLLYWOOD or visit Dollywood.com.
Managing Editor - Jacob Timmons
Senior Editor - Amanda Webb
Creative Director - Sarah Chapman